1. Cultural and gastronomic themed routes Gergely Horváth Dep. CEO in Charge of Tourism Hungarian National Tourist Office

2. Cultural tourism

3. Value preservation Folklore, gastronomie Cultural heritage Programs, festivals, events

4. Tourism now Sea Sightseeing Sun Shopping Sand Status -seeking Cultural tourism - Rapid changing From sightseeing to creative being

5. Cultural tourists/visitors Cultural tourist Stereotype: they are well-educated with high-status occupations, good incomes. Cultural visitors are looking for mixture of culture, entertainment, relaxation.

6. „Taste the culture” Built heritage MonumentsMuseums Adventure InformationEducation

7. Partnership in cultural tourism Tourism services, Suppliers Cultural facilities Ministries and offices Non-governmental organisations + HNTO’s own product managment

8. World Tourism Day UNWTO World Tourism Day 2011 - held under the theme Tourism – Linking Cultures. Hungary joined to WTD celebration on 27th September, In cooperation with the whole tourism industry.

9. Cultural tourism routes

10. Villány-Siklós Wine Route The first wine route in Hungary, following European models. The strongest attraction of the region is wine. Road is 30 km long and covers 8 villages.

11. Plum Route North-Hungary, Szatmár-Bereg Culture, gastronomy, religion

12. Thank you for your attention!