1. AP Language and Composition

2. Context – The occasion or the time and place a text was written or spoken. Purpose – The goal that the speaker or writer wants to achieve. Subject – What is the main subject, and what are the claims being made about the subject. Speaker – Who is the speaker or writer and what are their qualifications. Audience – Who was intended to hear or read the text. Persona – What character was the speaker trying to create for themselves.

3. Ethos – Appeals to character and shared values to demonstrate credibility. Typically, gives the audience a reason for listening (expertise of knowledge, training, sincerity, etc.) Automatic ethos. Logos – Appeals to the logic or reason. May be established through specific details, examples, facts, and the counterargument Pathos – Appeals to the emotions. Can have strong connotations, vivid descriptions, figurative language. Generally propagandistic rather than persuasive.

4. Group Activity Read “We Can Afford to Give Parents a Break” Complete SOAPStone Analyze Rhetorical Framework Individual Activity Complete assignment on page 9 Share with partner Share with class

5. Study it for appeals and SOAPStone. Rosa Park example (in book) Analyze four examples (word document)

6. Complete activity on page 9 if needed. Begin reading Chapter 2 (not due until Friday) Bring in a visual ad to study. Bring in book money (if needed)