1. Introduction to Business & Marketing
Communication
Introduction to Business & Marketing

2. What Is Communication?
Communication: “process of exchanging messages between a sender & receiver”

3. Personal Communication
Personal Communication: “between you & friends”
occurs on your own time
Example:
Calling my best friend on the phone at 6 pm
Student lists 5 examples

4. Professional Communication
Professional Communication: “between colleagues or co- workers”
occurs at work
Example:
I my Principal regarding my evaluation
Student lists 5 examples

5. Types of Communication
Listening
Reading
Speaking
Writing

6. Listening
Listening: “active mental process by which a person recognizes, assesses, and evaluates what is heard”

7. How To Improve Listening
Identify the purpose
Look for a plan
Give feedback
Search for common interest
Evaluate the message
Take notes

8. Following Directions Activity
Take out a piece of paper & pencil
You must remain silent during this activity
The key to success is active listening!
Students will now begin

9. Listening Barrier #1
Distractions: “things that compete with the message for listeners attention”
Example:
I sit down to do my Calculus, but I cannot focus due to the football game on TV.
Student lists 5 examples

10. Listening Barrier #2
Emotional Interference: “the person is too preoccupied with emotions to receive the intended message”
Example:
I fouled out of my basketball game and am too angry to listen to the coach after the game.
Student lists 5 examples

11. Listening Misconceptions
Speaking is more important than listening.

12. Listening Misconceptions
Speaking is more important than listening.
Fact: Speaking and listening are equally important.

13. Listening Misconceptions
Speaking is more important than listening.
Fact: Speaking and listening are equally important.
Listening is easy and requires little energy.

14. Listening Misconceptions
Speaking is more important than listening.
Fact: Speaking and listening are equally important.
Listening is easy and requires little energy.
Fact: Active listeners undergo the same physiological changes as a person jogging.

15. Listening Misconceptions
Speaking is more important than listening.
Fact: Speaking and listening are equally important.
Listening is easy and requires little energy.
Fact: Active listeners undergo the same physiological changes as a person jogging.
Listening is only a matter of understanding a speaker’s words.

16. Listening Misconceptions
Speaking is more important than listening.
Fact: Speaking and listening are equally important.
Listening is easy and requires little energy.
Fact: Active listeners undergo the same physiological changes as a person jogging.
Listening is only a matter of understanding a speaker’s words.
Fact: Nonverbal signals also help listeners gain understanding.

17. Verbal vs. Nonverbal Verbal Communication: “expressed through words”
Nonverbal Communication: “wordless communication”

18. Nonverbal Communication
Hand gestures
Facial expressions
Touching
Body language
Eye contact
Turning your back to the speaker
What Other Ways Can You Think Of?

19. “Actions speak louder than words.”
Words Of Wisdom
“Actions speak louder than words.”

20. Nonverbal Example #1
What is this girl saying?

21. Nonverbal Example #2
What is this lady saying?

22. What We Say Without Words #1

23. What We Say Without Words #2

24. What We Say Without Words #3

25. What We Say Without Words #4

26. What We Say Without Words #5

27. What We Say Without Words #6

28. What We Say Without Words #7

29. What We Say Without Words #8

30. What We Say Without Words #9

31. What We Say Without Words #10

32. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands

33. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration

34. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures

35. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence

36. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away

37. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness

38. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures

39. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation

40. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation
Clearing throat, “whew” sound, whistling, fidgeting, tugging ears

41. Debrief 1. Defensiveness 2. Cooperation
3. Confidence Nervousness Frustration
Short breaths, “tsk” sound, clenched hands, wringing hands Frustration
Steepled hands, hands behind back, hands on lapels of coat, broad gestures Confidence
Arms crossed, sideways stance, touching and rubbing nose, rubbing eyes, drawing away Defensiveness
Open hands, upper body in sprinter’s position, sitting on edge of chair, hand-to-face gestures Cooperation
Clearing throat, “whew” sound, whistling, fidgeting, tugging ears Nervousness