1.  Implementing Programs John Weber & Ericka Canales

2. Course Goals/Objectives  Why we have programs  What the programs are  Difference between program and campaign  Components of successful program  Examples of Success  Support materials available Students will understand:

3. Current Programs Ocean Friendly Gardens Blue Water Taskforce Rise Above Plastics Beach Clean Ups

4. Ocean Friendly Gardens Program Coordinator – Paul Herzog – pherzog@surfrider.orgpherzog@surfrider.org

5. Current Programs Ocean Friendly Gardens Blue Water Taskforce Rise Above Plastics Beach Clean Ups

6. Blue Water Task Force Program Coordinator – Mara Dias – mdias@surfrider.orgmdias@surfrider.org

7. Current Programs Ocean Friendly Gardens Blue Water Taskforce Rise Above Plastics Beach Clean Ups

8. Rise Above Plastics Program Contact – Ed Mazzarella – emazzarella@surfrider.orgemazzarella@surfrider.org

9. Current Programs Ocean Friendly Gardens Blue Water Taskforce Rise Above Plastics Beach Clean Ups

11. Program vs. Campaign CampaignProgram Scope Narrow with specific goal, i.e. deny development permit Broad with general goal, i.e. raise awareness Duration Finite – ends with loss or victory Ongoing

12. Components Of A Program Purpose Budget Support Evaluation Measurable Results

13. SMART Program Evaluation  https://www.youtube.com/watch?v=0Mi9_XEXQqc https://www.youtube.com/watch?v=0Mi9_XEXQqc

14. Successful Program Examples Ocean Friendly Gardens Jersey Shore South Jersey NYC VB

15. Launching An OFG Program: Virginia Beach - Seatack Elem. School  Good launch site – high profile, easy retrofit  Supportive teacher & gardening program  Partners: Master Gardeners, Bay Environmental, First Colonial HS Quad Club, Tidewater Mulch & Material, and Southern Branch Nursery. Before After During

17. Successful Program Examples Blue Water Taskforce Marin County VB NYC Eastern LI

18. Successful Program Examples Rise Above Plastics San Diego – RAP Day Shore Regional Club

19. Support Materials for Programs Surfrider Merchandise Supply Sheet– brochures Surfrider Merchandise Supply Sheet– Rise Above Plastics Blue Water Task Force Ocean Friendly Gardens Chapter Fundraising and Sponsor Policy Chapter Fundraising and Sponsor Policy Educational Materials Program Evaluation Method

20. In Review…. What are the names of the official programs offered by Surfrider Foundation? How do you know when to start a program vs. campaign? What kind of info do you need to put together a program? Do you have chapter/club support to implement your program?

21. Youth Club Manager– Ericka Canales – ecanales@surfrider.orgecanales@surfrider.org Any Questions?