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Published bySusanna Riley Modified over 8 years ago
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The Target Audience 1
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Slide 2 The Target Audience Knowledge of the Target Audience is critical to effective communication through publications.
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Slide 3 Traits of the Target Audience The identifying characteristics provide the “hooks” for grabbing attention by appealing to Age Educational Background Special Interests Group Membership
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Slide 4 Age What is the general age group ? Elementary Preteen Teen Young adult Mature adult Senior citizen The age of the target audience will assist in choosing design elements that will be used in the publication.
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Slide 5 Look at the two versions of an elementary school flyer and discuss which one is more appropriate. Version A or Version B?Version A Version B Age
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Slide 6 If it can be defined, knowledge of the Educational Background will determine the amount of text word choices amount of graphics Remember, less is more! Be concise and get to the point. Educational Background
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Slide 7 Does the Audience (group) as a whole share common special interests, such as: cooking stamp collecting kayaking school Special Interests
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Slide 8 Group Memberships Special Interest Groups Boy Scouts FBLA Gardening Club Other Groups Religious Ethnic Political Sports Team Does the target audience share similar group memberships?
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Slide 9 Elementary School Flyer Version A
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Slide 10 Elementary School Flyer Version B
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