1. ONLINE STRATEGY AND GOTV Trainer: Pat Jakopchek

2. FOLLOWING THE LAW ELECTIONS.NEWORGANIZING.COM

3. FOLLOWING THE LAW WWW.AFJ.ORG

4. Presenter: Pat Jakopchek Partner Local Politechs Strategies

5. AGENDA Why digital for Campaigning/GOTV? What existing research about GOTV tells us about digital tools. What works for digital GOTV?

6. DIGITAL IS A SWISS ARMY KNIFE FOR CAMPAIGNING

7. MAKES THE MOST OUT OF A CAMPAIGN’S VITAL RESOURCES TimePeopleMoney

8. LOWER COSTS AND BARRIER TO ENTRY SOURCE: Morgan Stanley via ExchangeWire. http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging- behind-other-media/. 6/15/2010http://www.exchangewire.com/blog/2010/06/15/average-online-cpms-still-lagging- behind-other-media/

9. WHAT WE KNOW ABOUT GOTV Memo from Abraham Lincoln to County Campaign Committees January 1, 1840

10. WHAT WE KNOW ABOUT GOTV Personalized methods and messages work best Need to establish an authentic, personal connection Focus on quality, not quantity

11. Contagion Social Pressure Planning WHAT WE KNOW ABOUT GOTV

12. WHAT WORKS Be Active on Your Supporters’ Social Networks Cause/Candidate Specific “I Voted” Badges Create an Election Day Event

13. WHAT WORKS: CASE STUDY

14. Facebook Election Day Event –Frequent updates provide reminders leading up to Election Day –Spreads reach to our supporters’ walls, where their friends see the message –Instills social pressure and naturally forces contacts to create plans for Election Day WHAT WORKS: CASE STUDY

15. WHAT WORKS Leverage Your Campaign’s Existing Web Presence Link to, or put up relevant information for voters like poll locations, times, or even a Voter Hotline using Google Voice.

16. WHAT WORKS: CASE STUDY Leverage and Prepare Your Campaign’s Web Presence Extend your campaign’s GOTV period by using your website to assist your voters with early and absentee voting.

17. WHAT WORKS Email with a Purpose Make it shareable and contagious Make it informative and personal Make them make plans

18. WHAT WORKS: CASE STUDY Make it Shareable

19. WHAT WORKS Utilize Technology in Every Facet of Your Campaign

20. WHAT WORKS Utilize Technology in Every Facet of Your Campaign

21. WWW.NEWORGANIZING.COM/TOOLBOX