1. CELERITAS RECOMMENDATIONS
Matt
CELERITAS RECOMMENDATIONS

2. Today’s Objective Optimize performance of Celeritas Celeritas timeline
Areas of improvement
Our solution
How it works
Review
Action items and next steps
Matt

3. Celeritas Timeline 2003: Founded 2005: Co-founders left 2008: Revenues
450 employees
2008: Revenues
2011: Cloud
+1,000 employees
Where will Celeritas be in 5 years? 10 years?
Izzy

4. Areas of Improvement Revenues can be increased if Celeritas creates
effective leadership teams, implements an effective
product development process, and establishes a
unified company focus
Taylor PD
Redefinition
Alternating Meetings

5. Why Create a PD Process?
System of defined steps and tasks such as strategy, organization, concept generation, marketing plan creation, evaluation, and commercialization of a new product
Results
Intentionality
Involvement
Customer Focus
Habit
Taylor

6. Decision-Making Process
Likelihood of VP buy-in
Market awareness
Encourages collaboration & teamwork
Accountability present in process
CF team formed after idea created
MEDIUM
CF team from the start
MEDIUM-HIGH
HIGH
New PD division & unbury Cloud, WAN, & NPD
Pass along process
LOW
Startups formed around ideas
LOW-MEDIUM
kelly

7. Current Organizational Structure
Board of Directors
President & CEO
SVP Business & CFO
Corporate Strategy
Accounting & Control
General Counsel
Human Resources
Treasurer
SVP Research & Chief Scientist
Research & Development
Emerging Technologies
New Product Development
SVP Engineering
Software Engineering
Hardware Engineering
Virtual Systems
Product Design
SVP Operations & COO
Manufacturing
WAN Organization
Cloud Solutions
Technical Support
SVP Sales Marketing
U.S Sales
Global Sales
Marketing & Communication
Business Development
Customer Relations
Katie

8. New Organizational Structure
Board of Directors
President & CEO
SVP Product Development
WAN Development
Cloud Development
New Product Development
New Subdivision as Necessary
SVP Business & CFO
Corporate Strategy
Accounting & Control
General Counsel
Human Resources
Treasurer
SVP Research & Chief Scientist
Research & Development
Emerging Technologies
SVP Engineering
Software Engineering
Hardware Engineering
Virtual Systems
Product Design
SVP Operations & COO
Manufacturing
Technical Support
SVP Sales Marketing
U.S Sales
Global Sales
Marketing & Communication
Business Development
Customer Relations
Katie

9. PD Process Discover customer need Collect customer feedback
Create idea
Develop prototype
Manufacture product
Launch product
Collect customer feedback
Jon

10. How is PD Supported? Redefinition process
Alternating Meetings
Redefinition process
Jump-starter
Synergy
Clarity and focus
Alternating meeting structure
Corrects administrative difficulty
Communication is key
Accountability
Jon: explain why redefinition process supports PD. Let matt explain next two slides. Come back to this slide and explain why alternating meetings support PD. Then Izzy will talk about the alternating meeting structure

11. Redefine Celeritas Who? What? Why? When?
All levels of leadership- Boyer, SVPs & VPs
What?
Specify company strategy
Why?
Refocus and unify the company
Ease implementation of new PD process
When?
Before implementation of PD process
Matt

12. Redefine Celeritas How? Phase 1: Phase 2: Phase 3
All leadership (SVP/VP) defines:
Overarching organizational vision
Unified mission statement
Organizational values
Phase 2:
Individual departments define:
Goals & benchmarks focusing on new corporate strategy
Individual departments share goals
Avoids conflicting goals
Phase 3
Explain new PD process and discuss with leadership the best method for implementation
Matt

13. Alternating Meeting Structure
Boyer & SVPs
SVPs & VPs
Purpose: Focus on strategic decision- making
Schedule: 1st & 3rd Mondays
Format:
Questions from written reports
Discussion of theme
Strategic decision- making
Purpose: Increase communication of progress & foster cross- divisional collaboration
Schedule: 2nd & 4th Mondays
Format:
SVPs meet with own division
Regroup and discuss main updates
izzy

14. Review and Action Plan What we talked about… Action plan
1. Execute redefinition plan
2. Prepare implementation plan for PD process
3. Implement PD process plan
4. Integrate new meeting structure
5. Monitor performance of changes
Kelly