1. © 2003 KPMG. All rights reserved. Draft and confidential Durga Books Agency Name Date

2. Page 2 CONTENTS Executive Summary Durga books - An Introduction Promoter Profiles 3 Value Chain 8 16 21 ---

3. Page 3 Executive Summary

4. Page 4 Executive Summary 1 2 3 About Durga Books Durga books was set up in 2001. The firm is growing currently at over 35 percent. Durga books has two divisions – Db agency(School), Stationery – Durga stationery The firm markets over 500 Dealer to over 250 institutions across the city. Source: Durga Books Agency

5. Page 5 Executive Summary 1 2 Key Clients Durga books are prescribed at top schools in Uttar Pradesh (Kanpur, Farukhabad, Uonaw, kannuj, Etawah, Fatehpur, orai) Durga Books has contracts with several major Group of schools customized content Source: Durga Books Agency

6. Page 6 Executive Summary 1 2 Promoters / Organization The Firm is managed by Ratnesh Malhotra, Krishan Kumar Malhotra and Harsh Lata Malhotra. Durga Books has its corporate office in the Panki (Kanpur) Ongoing Initiatives 1 The company is working towards various revenue enhancing opportunities in each of its two divisions Source: Durga Books Agency

7. Page 7 Durga Books Agency

8. Page 8 About Durga Books 1 2 3 Setup in 2001 Corporate office at Panki, Kanpur, India. Growing at 35% in recent years Source: Durga Books Agency

9. Page 9 About Durga Books (Cont’d) 1 2 3 Total Team strength of 12 (Sales - 5, Account – 2, Warehouse - 5) Total titles under Distribution – 3,450 Network of 5,00 book sellers in U.P Active database of 10 Chain Schools, 200 Schools. 4 Source: Durga Books Agency

10. Page 10 About Durga Books (Cont’d) Durga Stationery Durga Books Agency SchoolsBook seller/ Supplier Db agency (School Books Division) Source: Durga Books Agency

11. Page 11 About Durga Books (Cont’d) We believe in empowering employees, encouraging a sense of ownership. The different departments such as Sales, Production and Operations are handled by professionals with vast experience. Source: Durga Books Agency

12. Page 12 English Medium – Mathematics, Science, Moral science, Geography, Computers & Many more. Hindi – Bhogol, Hindi, Vyakran, Ganit & Many more. General – Story Books, Computer, General Knowledge, Kindergarten (Writing, Coloring, Craft), Supplementary reading & Many more. Focus Subjects 1 2 3

13. Page 13 Value Chain

14. Page 14 Value Chain SCHOOL / COLLEGE SALES FORCE PRINTING BINDING LAMINATION Publisher develop DEALERS BOOKS WAREHOUSE Promotes books Receives order / payment Durga Book Agency Promotes books Transmits order To the transporter printed text book Books dispatched Receives payment

15. Page 15 Demand Generation Process 1 School – 5 member sales team visit 1,000 target schools and meet up with decision makers (principals, headmistress, subject teachers) to promote the titles and to organize support workshops Source: Durga Books Agency

16. Page 16 Demand Fulfillment Process 1 2 3 Supplier - Orders collected from dealers, Supply from central warehouse. School - Orders collected from 500 dealers, Supply from central warehouse Custom - Content is customized by publisher for a specific institutional need. Post review by institute, the feedback is incorporated and written approval is obtained. Subsequent to printing, packaging, sets are dispatched to the school/ students depending on the need. Source: Durga Books Agency