2. LINES
ONLYMEAT.IN being the first initiative, an online meat delivery portal. The company would be the india’s largest online meat delivery system by sourcing all kinds of meat. It would also be the only online meat market place in India.

3. INSPIRED Long queues on every sunday at the meat shops
Not comfortable with the un hygiene premises
Very much un organized retailing and variable pricing
Had to buy meat as per the shop timings
Used to custom made butcher cut meat than packed/ frozen meat
Pricing of frozen meat at super stores are high and not tasty
Vexed with Black covers with water drenching down

4. HAPPY ONLY FRESH meat would be delivered at your door step
No More standing in a queue and can save my time on sundays
Fresh and neatly packed and processed in hygiene conditions
Women can order meat and can be delivered fresh and custom made
Can have meat every day on the scheduled delivery of one hour
Market pricing, accurate weight and neatly packed
delivery time is less than the time i spend on going to the shop

5. POSSIBLE online based delivery system
Exclusive website and mobile app for meat lovers
Orders on phone call and separate tele callers facility
One hour delivery and market price guarantee
Exclusive tie-ups with largest meat suppliers and processing units
Smart delivery network on zonal basis
Increase in product availability by extending delivery from 7 am to 10 pm.

6. BRAND :

9. ONLY ONE PAGE The website is very clear on what needs to be sold
The site is a single page application
All the products are visible on the same page
Checking , shopping, paying, registering is all done in one single page
minimum order of 1 lkg and can be a mix of any meat.
Delivery charges are applicable
All modes of payments are acceptable

10. TARGET Retail footfalls - Meat Shops and super markets working women
Housewives
Bachelors
IT Professionals
House Parties
Gated communities

11. STATS - HYDERABAD Hyderabad population : 9.5 million
consumption percentage : 73%
Preferred days : wednesday/ sunday
consumption once/weak : 38%
one/month : 36%

12. DECISION MAKERS MEAT INTEREST Housewives : 74% Daughters : 11%
Mothers : 8%
MEAT INTEREST
QUANTITY IN Kg
Avg1 kg qty : 75%
: 15%
chicken : 75%
Mutton : 10%
Fish : 15%

13. WAY AHEAD Expansion of all major zones of hyderabad
Target of 10 zones in first phase of implementation
Conversion of shop buyers to online and mobile
Addition of more meat products ( SKUS)
Increase in order value
Increase of margin profit
Mobile application and customer service strategy implementation
Brand positioning and strategy
Advertising and media planning
On Call conversions