1. Location & The CXO April 4, 2006 David Cole MapQuest Business Solutions dcole@mapquest.com

2. Why does the CXO care about Location? Save Money Make Money

3. Mobile Resource Management ViryaNet 90 Clients in a variety of markets –Telecommunications –Technology –Utilities –Retail Optimized use of field service staff

5. Retail Circuit City Retail site integrated web with Brick & Mortar “24 or 24” promotion –Purchase online –Pick up product at Store –24 minutes for product availability –$24 Gift Card guarantee Interesting implementation of technology –MapQuest used for geocoding & proximity search –Tied to store inventory system

6. MapQuest,Inc. Business Units MapQuest.com  Over 47 million unique visitors per month  Ranked as top 10 Internet brand by Nielsen Netratings MapQuest Wireless  MapQuest Mobile – Maps and directions on your phone  MapQuest Find Me – GPS enabled service to locate yourself, others and POIs MapQuest Publishing  Over 40 years in the cartographic printing business  Publishers of innovative road atlases, maps and travel guides MapQuest Business Solutions  Global leader in location technology market  Over 1,400 global customers  Variety of markets and applications