1. JunHo Lee SeJin Kim, Sam

2.  Sex appeal  Testimonial  Slogans

3.  It is a method that a producer uses to grab co nsumers attention and persuade them to buy their products.  Firms consider 5 factors  Details – Color, font, images

4.  http://www.youtube.com/watch?v=QoO- 3m0CxCQ&feature=relmfu http://www.youtube.com/watch?v=QoO- 3m0CxCQ&feature=relmfu  Galaxy S3 advertisement

5.  What is Sex appeal? Sex appeal in advertising refers to the quality or power of attracting consumers sexually. Ex) Naked woman, man topless

8.  What are Slogans? a catchy phrase or sentence that uses a noun phrase, a simple sentence, or a complex sentence structure to help the advertising campaign.

11.  What is Testimonial? When a celebrity or a famous person is used to endorse a particular product, we can say testimonial is used. Ex) David Beckham, NBA stars, actors …

14. Now it’s your turn!

17. Thank You

18.  http://www.fanpop.com/spots/lebron- james/images/546521/title/all-witnesses- wallpaper http://www.fanpop.com/spots/lebron- james/images/546521/title/all-witnesses- wallpaper  http://www.businessuiteonline.com/2011/01 /25/sex-in-advertising-does-it-sell/ http://www.businessuiteonline.com/2011/01 /25/sex-in-advertising-does-it-sell/  http://vegetarianstar.com/2008/07/14/paul -mccartney-calls-for-meat-free-mondays/ http://vegetarianstar.com/2008/07/14/paul -mccartney-calls-for-meat-free-mondays/

19.  http://www.ototrick.com/bmw-integrates-pa ndora-in-2011-models/6957/bmw-logo-wit h-the-ultimate-driving-machine-photos/ http://www.ototrick.com/bmw-integrates-pa ndora-in-2011-models/6957/bmw-logo-wit h-the-ultimate-driving-machine-photos/  http://www.chicagonow.com/daily-miracle/2 012/03/the-miracle-of-motivation-just-do-i t/ http://www.chicagonow.com/daily-miracle/2 012/03/the-miracle-of-motivation-just-do-i t/  http://www.ibelieveinadv.com/2011/06/cnn- merkel-obama-putin-sarkozy/ http://www.ibelieveinadv.com/2011/06/cnn- merkel-obama-putin-sarkozy/