1. IMPORTANCE OF COMMUNICATION
Importance of communication in Business
Communication is a social activity
Need to communicate arise whenever one being has to convey his message to the other
The world of business is no different
We have to therefore see communication from the
perspective of an individual and Organization

2. IMPORTANCE Communication at individual level-
-In business deal with all kinds of persons
-Interact with people within your company /colleagues/co worker/superiors /subordinates who may be working at your department/other department
You may also have to deal outside organization-clients/suppliers/visitors etc(old /young/your own age)

3. IMPORTANCE
The relationship you have with a persons determine the kind of language you will use
Example-It is not appropriate to say “Hi! How are you!”when meeting the MD of a large company
Remember:- People form an impression of you
-way you speak
-behave and not just the way you do your work
-Your body language/gestures/expression may tell more about you than the words you use

4. IMPORTANCE
Communication at Organizational level:- All managerial