1. Natalie M. Roth, April, 2008 1 PERSUASIVE PROPAGANDA STRATEGIES AND TECHNIQUES

2. Natalie M. Roth, April, 20082 Bandwagon Using the argument that everyone is doing it, so you should, too. Using the argument that everyone is doing it, so you should, too. EXAMPLE : EXAMPLE : – Thirty million Americans can’t be wrong. They buy Smart Stride Shoes at their local Smart Stride store. Join those who know a value. Buy Smart Stride!

3. Natalie M. Roth, April, 20083 Peer Pressure Peer pressure is when "friends" persuade you to do something. Peer Pressure can be broken down into two areas: Good Peer Pressure and Bad Peer Pressure. Peer pressure is when "friends" persuade you to do something. Peer Pressure can be broken down into two areas: Good Peer Pressure and Bad Peer Pressure. An example of Good Peer Pressure is when your friends encourage you to study harder and get better grades because they all do well in school. An example of Good Peer Pressure is when your friends encourage you to study harder and get better grades because they all do well in school. An example of Bad Peer Pressure is when you friends try to talk you into doing something that you don’t want to do. The best way to deal with Bad Peer Pressure is to say "No, I don't want to do that!" An example of Bad Peer Pressure is when you friends try to talk you into doing something that you don’t want to do. The best way to deal with Bad Peer Pressure is to say "No, I don't want to do that!"

4. Natalie M. Roth, April, 20084 Repetition If we see something often enough, we are eventually persuaded. Repetition creates familiarity and familiarity leads to a feeling of comfort and liking. If we see something often enough, we are eventually persuaded. Repetition creates familiarity and familiarity leads to a feeling of comfort and liking. EXAMPLES: EXAMPLES: – Advertising jingles are recalled when we see a product in the store, so we reach for the product. – We recall toy commercials when we see toys in the store. Because of the repetition of the commercial, the toy seems familiar and friendly, and so we want it.

5. Natalie M. Roth, April, 20085 Testimonials Using the testimony of someone to persuade you to think as they do. Using the testimony of someone to persuade you to think as they do. EXAMPLE : EXAMPLE : – I would never have believed that there was such a difference in flavor. Then I tried Scrumptious Fruit Bars. They tasted like real fresh fruit. I will always choose Scrumptious Fruit Bars.

6. Natalie M. Roth, April, 20086 Transfer An attempt to have you transfer your feelings about one thing to another thing. An attempt to have you transfer your feelings about one thing to another thing. EXAMPLE: EXAMPLE: – If you like Play Station II, you will love Play Station III.

7. Natalie M. Roth, April, 20087 Loaded Words ARE EMOTIONAL Using words that have strong emotional associations Using words that have strong emotional associations EXAMPLES EXAMPLES – Using words such as mother, mother, family, and family, and patriotism patriotism

8. Natalie M. Roth, April, 20088 Name Calling Using a derogatory term to create a negative emotional attitude for an individual or thing. Using a derogatory term to create a negative emotional attitude for an individual or thing. EXAMPLE: EXAMPLE: – You don’t want a polluting, gas- guzzling car! Buy a milliped cycle instead!

9. Natalie M. Roth, April, 20089 Broad Generalization Making broad statements that have little substance. Making broad statements that have little substance. EXAMPLE : EXAMPLE : – His past experience as field guide makes him the best qualified of the three candidates for camp counselor.

10. Natalie M. Roth, April, 200810 Card Stacking Telling the facts for one side only. Telling the facts for one side only. EXAMPLE : EXAMPLE : – The Blue Team is the winning team. They stayed up all night decorating the gym for the dance. They should win the teamwork prize. The fact that the Red Team did all the clean-up prior to decoration is not mentioned.

11. Natalie M. Roth, April, 200811 Euphemism A nice way of saying something that may not be so nice. A nice way of saying something that may not be so nice. EXAMPLE: EXAMPLE: – “He is a Paper Tiger” – meaning that he is not at all tough. – “Downsizing” – firing people from their jobs

12. Natalie M. Roth, April, 200812 Exaggeration Exaggeration is an overstatement with intent to persuade Exaggeration is an overstatement with intent to persuade EXAMPLE: EXAMPLE: – Of all summer programs, Pool Games is by far the best program. You are in the water all day long. It’s the most fun ever!!!

13. Natalie M. Roth, April, 2008 13 The End