1. ITS Program Advisory Committee Meeting November 27, 2007 Shelley Row Director, ITS Joint Program Office

2. 2 Where we are going Trends Vision Opportunities & Barriers Implications for the future program

3. 3 Trends Technology Transportation World

4. 4 World Trends (1) Changing customer –Aging population –Young, tech savvy –Multi-lingual Technology explosion –Ubiquitous information/data –Wireless world –Online everything Virtual life, virtual work, virtual personal networks Global economy –Production/outsourcing –Markets –Finances Technology Transportation World

5. 5 World Trends (2) Sustainable communities that support lifestyle choice –Walkable communities, easy access to services, opposition to new roads –Communities should serve needs of residents Security concerns –Tolerance for disruption in our lives –Growing acceptance of surveillance and monitoring technologies Environmental awareness –Consumer willingness to pay for more environmentally friendly options in all aspects of life Surging market for transportation services –Increasing world population Use of performance measurement in public policy Technology Transportation World

6. 6 Technology Trends (1) Wireless world “Connectedness” everywhere Tech savvy population Growing expectations for information Consolidation and increasing functionality into a single device –Devices getting smaller –Increasing interoperability among devices Rapid technology evolution Transportation Technology

7. 7 Technology Trends (2) Pervasive use of navigation technologies Exploding market for handheld, wireless devices High-technology vehicles Acceptance of technology in our daily lives –Household products –Cars –Services (e.g., ticketing, phone operators) World Transportation Technology

8. 8 Transportation Trends (1) Growing congestion Exponential growth in freight movement Aging infrastructure Increasingly strained finances –Monetizing of transportation assets –Growing role of private sector in transportation services Growing transit ridership and increasing support for investment in transit Transportation in support of lifestyle choice, not a detraction from it WorldTechnology Transportation

9. 9 Transportation Trends (2) More technology in transportation –Real-time transit information –Vehicle location and navigation technologies –Rise of TMCs, even in mid-size cities Vehicle safety systems are growing and are marketable Concerns for transportation’s impact on the environment Use of performance measures in public sector decision- making Telework/telecommuting WorldTechnology Transportation

10. 10 Converging Trends Connectivity/information everywhere Global economy Rapid technological advances Changing funding approaches and public/private roles Security Environmental sustainability Growing congestion Marketability of safety

11. 11 Thoughts/Discussion

12. 12 Vision – Beginning with the End in Mind (1) What would we see in the world if ITS were wildly successful? –End-to-end transportation trip planning  Tells me everything I need to know for my trip  Supports transportation options for personal lifestyle choices  Available whenever and however I wanted –Transportation network is managed for optimal performance –Technology-enabled performance measures support outcome- based investment decisions about:  Infrastructure  Maintenance  Operational performance –Seamless collection and dissemination about transportation

13. 13 Vision – Beginning with the End in Mind (2) What would we see in the world if ITS were wildly successful? –Everyone has technology-enabled safety in their vehicles –Vehicles have situational awareness and communicate appropriately with drivers  Vehicles are wrapped in information –End-to-end freight movement is seamless and secure –Technology in transportation to reduce negative impact on the environment  Improved system performance  Improved driver decision -making

14. 14 Thoughts/Discussion

15. 15 Opportunities – (1) “Green” R&D –Can use of ITS technologies reduce negative environmental impacts of transportation?  Infrastructure-based  Vehicle -based Leverage existing consumer products (and people’s willingness to pay/willingness to buy) for: –Safety –Convenience –Environment Growing concerns regarding congestion Investment in transit ITS technologies support performance measures

16. 16 Opportunities – (2) Engage, encourage, and nurture visionary leaders Reauthorization –Opportunity to establish a new direction –Opportunity to engage Creative funding mechanisms Using technology to enable cost-effective and extensive data collection Take advantage of the energy going into technology products, especially consumer products Capitalize on private sector strengths –Adapt to technology –Invest in next-generation technology –Market to and reach customers

17. 17 Barriers – (1) Lack of public sector funding for technology Traditional view of public/private roles –Stuck in the way public sector does business Lack of a “systems view” –Fragmented jurisdictions –Parochial thinking Lack of understanding of the full range of ITS benefits –Mobility –Safety –Economy –Environment Tacit acceptance of high numbers of roadway fatalities

18. 18 Barriers – (2) Traditional public sector organizational structures and roles Lack of visionary leaders Lack of an ITS elevator speech –Wide-ranging attitudes –Ability to reach different decision-makers Mismatch between speed of government programs and the speed of technological evolution

19. 19 Thoughts/Discussion

20. 20 Implications for the ITS Program (1) ITS Program goals –Reduce congestion –Improve safety –Improve economic productivity –Reduce environmental impact

21. 21 Vision – Beginning with the End in Mind (1) What would we see in the world if ITS were wildly successful? –End-to-end transportation trip planning  Tells me everything I need to know for my trip  Supports transportation options for personal lifestyle choices  Available whenever and however I wanted –Transportation network is managed for optimal performance –Technology-enabled performance measures support outcome- based investment decisions about:  Infrastructure  Maintenance  Operational performance –Seamless collection and dissemination about transportation

22. 22 Implications for the ITS Program (2) Real Time Travel Data All Roads All Modes All the Times

23. 23 Implications for the ITS Program (4) Imagine: –Making investment decisions based on performance –Making network management decisions based on performance –Making trip choice decisions based on performance It is only possible with complete, ubiquitous, real-time information Graphic: Courtesy of GoCalifornia - Caltrans

24. 24 Implications for the ITS Program (5) Safety-conscious vehicles for all Imagine all vehicles “wrapped” in information –Situationally aware –Autonomous safety –Vehicle-to-vehicle –Vehicle-to-infrastructure –Communicating appropriately with the driver

25. 25 Implications for the ITS Program (6) Reconceive public and private roles and responsibilities to accelerate ITS use –Explore opportunities to monetize assets for operations and ITS –Explore new ways to meet public sector information needs via private sector –Create market pull (demand) by:  Linking up vendors with public sector needs  Making it easier for them to reach and understand their customer base in a cost-effective way  Commercial data-enabled services for transportation (private)  Technology-based vehicle safety

26. 26 Implications for the ITS Program (7) Establish ITS and environmental research agendas –Research how ITS technologies can contribute to reducing the negative environmental impacts of transportation –Leverage research to accelerate ITS use –Leverage customer interest and public policy imperatives Establish a “Next Generation ITS” scanning and research strategy –Scanning for cutting-edge technology –Operational testing and evaluation

27. 27 Better coordination with international ITS research and the international ITS agenda Raise the profile of technology in transportation Implications for the ITS Program (8)

28. 28 Thoughts/Discussion

29. 29 Re-Vision Federal role in: –Architecture & Standards –Professional Capacity Building –Program Assessment –Deployment Tracking Implications for the ITS Program (9)

30. 30 Thoughts/Discussion