1. TOWARD A SOCIETY OF ALL AGES & TOURISM ECONOMY Dr. Mohamed Beddy Ebnou Director of IESE, Brussels Lecturer, Dauphine University, Paris

2. AT THE DAWN OF THE NEW MILLENNIUM, WORLD POPULATION HAS CHANGED PHYSIOGNOMY. Toward a society for all ages?

3. Demography & prolonged Life Demography is characterized by longer rates birth and mortality rates, but by a low birth rate and a hope prolonged life.

4. Transformation Change & Mobility This transformation involves the increase seniors and their proportion in the population, as well as the growth of this trend in the future. The growth of the population brings new challenges & opportunities for tourism economy.

5. How to address the situation Faced with the experience that is new in the known history of the world, we are to face the challenges it presents and find what how to address the situation The question is important on several levels in it relates to the standard of living that people can aspire in their homes & at other destinations where they go as “ tourist” in the tourism context.

6. Human Capital In addition, it commands a perpetual shift to a knowledge economy, the context that human capital is celebrated more than the Principal equipment. Thus whatever the type is tourism, either senior tourism or other alternative tourisms human capital is the essential factor for fulfilling the desired achievement.

7. Policy-Making Dimension The phenomenon has sparked plenty of discussion since the 1990s. More recently, the debate has also taken dimension policy-making. Given the attention this issue has been some people are more concerned about, both among the public and among responsible for policy development.

8. To capitalize on the opportunities Therefore, we now better able to identify demographic trends and agree on them. And we are better equipped to understand possible adjustment of social policies and think about it. It is important to approach the development program so policies to capitalize on the opportunities inherent in an aging population instead of dwelling on perceived threats.

9. Proactive & well planned strategies Application of strategies proactive, adequately planned and properly implemented, could promote the preservation of certain fundamental rights and privileges currently enjoyed for some people n the world while allowing to explore policy changes may contribute to lower burdens provided at the place of individuals and society.

10. Context balance In this context balance, it would be up to recognize that the retirement of baby boom generation, if accompanied optimism and policies significant social, could actually lead to opportunities to achieve considerable social and economic gains, for the tourist sending & receiving countries, impossible to achieve otherwise.

11. Society for all ages Therefore, one can would advocate the adoption a proactive public policy that supports the principle of "society for all ages "without favoring a generational group over another. Meanwhile, it is essential to recognize that aging makes part of the vital process. At least we have the good fortune to unravel the secret of eternal youth, it will continue to adapt to changes.

12. Current trends in Tourism The segment of tourists over 55 years old. Higher demands in terms of quality & sophistication More segmented markets. A shortage of time & plenty of money A growing awareness of environmental & sustanibility issues. More participatory & active holidays with longer itineraries & itineraries that are managed individually in many cases.

13. Conceptual Framework based understanding If the parties both senior tourists senders & receivers have a conceptual framework based on improving awareness and understanding on the responsibility social reality, on the good will and personal responsibility, they will be better equipped to shape appropriate policies aimed at preserving the interrelated interests of all in terms of senior tourism.

14. I kindly thank you for your attentive participation. Dr. Mohamed Beddy Ebnou beddy.iese@gmail.com