1. CHELSEA WELSH, MBA SEMCO/DOT METALS Social & Digital Media: Lead Generation

2. Social Media Current Stats https://youtu.be/jottDMuLesU

3. Three Rules of Social Media for Business 1. Social Media is all about enabling conversations 2. You cannot control conversations, but you can influence them in a positive manner 3. Influence is the foundation in which all economically viable relationships are fostered and built

4. Internet Landscape

5. Social Media Footprint

6. http://socialmedialondon.co.uk/us-social-media-stats-2015/

7. Increased Social Engagement https://www.marketingtechblog.com/wp-content/uploads/2014/10/top-online-activity.png

9. Social Signals help to increase search rankings

10. Credit: www.edtechmagazine.com

12. Credit: http://stevepatrizidotcom.files.wordpress.com/2012/10/newmarketingsalesfunnel1.jpg

13. Earned, Owned & Paid Media Earned media – If owned media sites are the destination then earned media is the vehicle that helps people get there Owned media - Owned media is any web property that you can control and is unique to your brand Paid media - Paid media is a good way to promote content in order to drive earned media, as well as direct traffic to owned media properties.

14. Key Takeaways Owned media sites are an extension of your brand and create additional avenues for people to interact with your brand. When it comes to owned media, as long as you can keep up with the maintenance, the more the merrier. Earned media is the equivalent of online word of mouth and is the vehicle that drives traffic, engagement and sentiment around a brand. While there are different ways a brand can garner earned media, good SEO and content strategies are the most controlled and effective. Paid media is a great way to promote content in order to generate more earned media and can also be used to drive traffic directly to your owned media properties.

15. Owned, Paid & Earned Media

16. Credit: www.spinsucks.com

17. Paid Media vs. Earned Media Credit: http://digitalmediaenthusiast.files.wordpress.com/2012/09/paid-earned-owned.jpg

18. It’s all about Engagement Communication Consumer Education Collaboration

20. Value of a facebook “Like”? Approx $174 per “Like”

23. Few Tools that can help get YOU more exposure! Directories (reviews) Houzz Porch Facebook Google Plus Twitter Pinterest

24. Reviews: Have your customers review your work!!

28. Porch.com is the first and only free home improvement network that connects homeowners and renters with the right home service professionals based on who neighbors have used, project and cost history, and friend and neighbors' endorsements. Porch helps home professionals get more business, better exposure, and higher revenue with free business profiles

29. Facebook Business Pages

30. Credit:http://ow.ly/6hGBG

32. Credit:www.dreamgrow.com

33. Responsive Design Websites Credit: www.business2community.com

34. Responsive Design Stats Credit: http://cdn.designinstruct.com

36. 30 day Challenge 1. Track where your leads are coming from 2. Add at least one social media platform 3. Ask your customers for reviews

37. Questions?? Chelsea Welsh, MBA SEMCO/ DOT Metal Products cwelsh@semetals.com Connect with me on LinkedIn!