1. Maria D. Georga Medical Tourism Specialist Regional Manager Treatment Abroad

2. Developing your health tourism National product The Do’s and Don’ts for a new Heath tourism Destination

4. Strengths – weaknesses

7. Where? (*)

9. Combine!

14. - Defining realistic goals - Planning Strategy

15.  Whom should I support?

16.  Time plan (2y,5y etc)

17.  Bodies (Associations, Clusters)  Strategies

21. An overseas patient route Has an idea candidatecustomerPromoter

22. How to find prospective Medical Travelers?

23. Government Insurance Co Healthcare providers Facilitators Press Patient Academics & Others Investors

24. Exhibitions and their importance. Selection criteria of an exhibition

25. - Governmental agreements - Embassies (***)

26. Corporate agreements

27.  In an international environment

28. - Articles etc

31. International Facilitators/Agents

32. «copy» best practices

33.  Explore the international trends  Explore my competitors and maybe…duplicate!

34. - Trust the beauty of … best practices

35. -Combine:

40. - What to avoid

41. - The lowest rating always goes to communication.

42. - Do not put all eggs ….

43.  Do not over rely on strengths and hopes… (*)

45. - The power of “Word of mouth”

47.  6.8% “rather disappointed”  8.3% “very disappointed” Source: Treatment Abroad: Medical Tourism Survey 2012

48. media

52. - What have I done wrong?

53. Analyze, change, prepare for the future!

58. IMTJ Medical Travel Summit 2016 Bringing industry buyers and suppliers together 24-26 May 2016 - Madrid, Spain http://imtj.com/summit IMTJ Medical Travel Awards 2016 - http://imtj.com/awardshttp://imtj.com/awards - IMTJ Medical Travel Awards and Academic Conference