1. Social Gaming and Gambling 27 th November 2013 www.aideenshortt.com aideen.shortt@gmail.com @aideenshortt Aideen Shortt Mobile and Social Specialist

2. UP to $7 billion (2015) 170 million social gambling player base (x3 online gamblers)

5. 20% of all social games are casino/gambling style social games

6. monetisation

7. Social gaming Social gambling Real money gambling

10. What it is Not What it looks like

11. networks © Aideen Shortt

14. 80% Smartphones 60% Tablets 60% All NEW devices © Aideen Shortt

15. Jan 2013 – 10% Sep 2013 – 45% © Aideen Shortt

16. The HOME SCREEN valuable real estate © Aideen Shortt

17. The “Always On” Consumer © Aideen Shortt

18. Thank You www.aideenshortt.com aideen.shortt@gmail.com @aideenshortt Aideen Shortt Mobile and Social Specialist