1. © 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle

2. © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note 9-1 - The Product Life Cycle 2

3. © 2012 Pearson Education, Inc. publishing Prentice Hall. Changes in Markets Across the Product Life Cycle  The single phases of a product life cycle differ in a number of important characteristics  Competition and product assortment  Customer behavior and segment configuration  Distribution 3

4. © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note 9-2 - Kano’s Model of Customer Satisfaction 4

5. © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note 9-3 - Criterion in Consumer Preferences and Choice 5

6. © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note 9-1 - Market Characteristics Across the Product Life Cycle 6

7. © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note 9-2 - Marketing Strategies Across the Product Life Cycle 7

8. © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note 9-3 - Marketing Tactics Across the Product Life Cycle 8

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