2. Sensor-Based Services Oracle Information Architecture for Real-Time Enterprises

3. Peggy Chen Group Product Manager Oracle Corporation

4. Executive Summary  Computing Paradigm Trends – The promise of Sensor-Based Computing  The Challenges – The Known and Unknown  Sensor-Based Information Architecture – Real Time Enterprise  The Oracle Sensor-Based Services – Know More. Do More. Spend Less.

5. Data ProcessingInternetReal Time Weeks Batch Megabytes Punch Cards Few People Days Request/Reply Terabytes Human Many People Minutes Automated Exabytes Event Driven Beyond People (Still Happening) Trend: Real-Time Enterprises

6. InternetReal Time Triggered by Physical Events in the Real World Many Starting Points Automated, Interdependent Processes Human Intervention Required Limited by Submit or Go Button Changing the Way Businesses Work Linear Business ProcessesWeb of Business Processes

7. Edge Server Applications AntennaChip Sensor Data Hub RFID TagReader RFID: Physical World  IT World Hardware & Physics Information Technology Oracle Provides End-to-End Software Solution for Sensor-Based Services Oracle Partners with Sensor Hardware Vendors for Integrated Solutions

8. Businesses Need Information Decisions Depend Upon Accurate Data Has it crossed the border? Are these authentic products? Any hazardous materials? Is the food still fresh? Has the container been tampered? Where is my package? When will it arrive? Patient details and history? Right operation and medication?

9. Retail & CPG Suppliers Customers DCs & Warehouses Stores Consumer Business FinishedGoods ContractMfgrs RawMaterials RFID Use Cases  Tag Pallets and Cases  Track all movements, at all exchange points  (Future) Smart Shelves  (Future) Item Level Tagging RFID Benefits  Reduce labor costs  Reduce shrink costs  Lower inventory costs  Reduce returns costs  Reduce stock-outs / Improve product availability / Increase revenue  Improve product visibility  Improve data accuracy  Improve planning, demand forecasting, allocation

10. Transportation & Logistics RFID Use Cases  Track & Trace  Theft Management  Asset Management  Package Sortation  Package Delivery Confirmation (Handheld) RFID Benefits  Reduce labor costs  Increased efficiency  Improve visibility  Improve data accuracy  Increase customer satisfaction  Homeland security  Improved supply chain  Theft prevention Customers Builders Materials Service Providers Operators OEMs Consumer Business SupportEquipment Air Water Road Rail / Land Systems Components Spare Parts Maintenance & Support Facilities & Ports Tourism

11. Healthcare & Pharmaceutical Discovery Pharmaceutical Mfg Plant Development Manufacturing, Sales and Marketing Hospital Pharmacy Distribution Biotech / Pharmaceutical Research Labs Public/ Private Data Wet Lab In Silico Sample Data Contract Research Organization Research Organization PharmaceuticalCompany Regulatory Agency Clinical Trials Biomedical Firm PharmaceuticalCompany Pre-Clinical Trials RFID Use Cases  Drug Counterfeit  Compliance (Prescription Drug Marketing Act, 21 CFR Part 11)  Manufacturing Efficiency  Equipment and resusable asset management  Drug Distribution RFID Benefits  Regulatory compliance  Improved customer service  Increased revenue  Lower costs  Improved supply chain  Reduce theft, diversion, conterfeit

12. RFID in Supply Chain Manufacturer Plant 1. Manufacturer combines raw materials to make finished good; RFID tags on finished goods (item level) enable identification of product based on unique ID (EPC). Local Servers Manufacturer DC 2. Finished goods shipped to Manufacturer Distribution Center. RFID tags at case and pallet level enable hierarchical tracking and verification. Local Servers Retail DC 3. Manufacturer DC ships to products to Retailer DC. RFID tags enable mfr to record shipment time, truck, contents and location. Retailer DC verifies shipment authenticity and records shipment receipt. Local Servers Retail Store 4. Retailer tracks product availability and inventory from DC and verifies product authenticity. Real-time inventory updated as products are sold. Local ServersManufacturer Data Center (Central Repository) Retailer Data Center (Central Repository) Global ONS EDI

13. Information Challenges Capture Capture appropriate, filtered information from a variety of different readers and sensors. Manage Manage the explosion of data and events in a scalable, reliable and secure single source of truth. Analyze Analyze the data and events in real-time to provide business intelligence and business activity monitoring for continuous process improvement. Access Access the information anytime, anywhere by all the appropriate people, applications and business processes. Respond Respond to events and information automatically and allow for people to manage by exception.

14. Increasing Benefits Increasing RFID Adoption Compliance Assistance Package  Compliance Application  Adapters to Wal-Mart, Metro, etc.  Print RFID Labels: Zebra, Printronix, Intermec, etc.  Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc.  Pilot, Prototype and Test RFID in Lab or Warehouse  Ready to Run with Leading RFID Tags and Readers  Out-of-the-box Analysis Reports  Customize Business Intelligence  Sensor-enable existing business processes  Integrate RFID data into existing applications  Scale to enterprise-wide global deployments with Grid  Enterprise infrastructure architected to support sensors Sensor-Based Services Flexible Adoption and Implementation Options RFID Pilot Kit RFID Infrastructure  Sensor-centric business processes  Complete business automation  E-Business Suite (WMS and more)  Partner Applications (ISVs) RFID Applications

15.  Compliance Application  Adapters to Wal-Mart, Metro, etc.  Print RFID Labels: Zebra, Printronix, Intermec, etc.  Verify Shipments with RFID Readers: Alien, Matrics, Intermec, etc Compliance Assistance Package  Pilot, Prototype and Test RFID in Lab or Warehouse  Ready to Run with Leading RFID Tags and Readers  Out-of-the-box Analysis Reports  Customize Business Intelligence RFID Pilot Kit  Sensor-centric business processes  Complete business automation  E-Business Suite (WMS and more)  Partner Applications (ISVs) RFID-Enabled Applications  Sensor-enable existing business processes  Integrate RFID data into existing applications  Scale to enterprise-wide global deployments with Grid  Enterprise infrastructure architected to support sensors RFID Infrastructure Oracle Sensor-Based Services Flexible Adoption and Implementation Options Increasing Business Benefits

16. BACKEND SYSTEMS EVENT SOURCES & RESPONSE DEVICES MANAGE ANALYZE ACCESS Business Processes Business Intelligence Business Activity Monitoring CAPTURE PortalAlerts Oracle RFID Infrastructure Integration Edge Server Oracle E-Business Suite Packaged Apps Legacy Other ORACLE RFID INFRASTRUCTURE SecuritySensor Data Hub Enterprise Manager

17. Challenge: Capture  Many types of event sources and sensors – RFID (handheld, portal, truck mount, etc.), barcode, location, moisture, temperature  Many RFID and sensor vendors – Alien, Intermec, Matrics, ThingMagic, SAMsys, Zebra  Many different frequencies, protocols, interfaces – LF, HF, VHF, UHF, Microwave – Ethernet, PCMCIA, RS-232  Many devices in different locations to manage – Device health, device upgrade – Central management  Information Capture – Data format not consistent – Data is granular and redundant – Information based on observations from multiple sensor sources EVENT SOURCES

18. Shipped Receive Confirmation Scan Shipment Label Cartons Oracle Edge Server Sensor Data Print Label Edge Server  Collect Sensor Data – RFID Readers, RFID Label Printers, Light Stacks  Cleanse Sensor Data – Cleanse, Normalize, Filter Sensor Events  Dispatch Sensor Data – Deliver Sensor Data to Backend Systems  Device Management – Manage and Monitor Sensors and Response Devices  Edge Developer Kit – Extend Edge Server to Support New Devices

19. Many Sources of Data  Lots of information – Product information associated to pallets, cases and items  Many information sources – Many manufacturing facilities – Many distribution centers – Many RFID readers collecting data – Many Edge Servers deployed How can I get a centralized view of all my sensor data?

20. Sensor Data Hub  Sensor Data Archive – Central repository of all sensor data and observations – ID, Date, Time, Value, etc. – n-level containment  Sensor Data Views – Easy and efficient data access for applications – Current State, Contents, Current Location  Sensor Data Rules Set – Manage and react to changes in the sensor database – Customize rules for populating archive – Customize rules for triggering notifications and application events Integration Maximize Sensor Technology Benefits with Minimal Application Changes

21. 200+ Adapters Available Including SAP R/3, Siebel 2000, PeopleSoft 7.5/8.0, JDEdwards OneWorld XE Sensor Data Integration Support Financials Marketing Contract Management CRM Shipping and Distribution Order Management Manufacturing Products Sensors EPC Integration Sales Service Supply Chain Management ??

22. Business Process Management  Integrate RFID Events into Business Processes – Raw RFID and sensor events – Aggregate events  Easy to Develop – Graphical interface for end-to- end integration process modeling – Data type designer – Business process modeler – Mapping and transformation editor – Trading partner management Morph your business processes over time.

23. View Sensor Analysis and Reports Sensor Data Archived, Rules Get Triggered Edge Server Captures and Filters Reads RFID Reader Scans Tags on Objects Sensor Data Reports  Tag Reports – View and search by:  Tag ID  Device ID  Time – View tag read frequency  ASN Reports – View and search by:  Purchase Orders  ASNs  Pallets  Cases  Custom Reports – Oracle Reports – Oracle Discoverer

24. Business Activity Monitoring Sensor Data Analytics  Monitor key performance indicators  Uncover business trends  Create real-time event driven processes  Adapt to changing business requirements  Optimize entire value chain Business Intelligence Delivered  “Who has the highest order $$ volume?”  “Where are orders delayed?”  “When do my perishable items need to be sold?”  “How many times in the last 6 months have we been out of stock?”

25. Product Lifecycle Awareness Businesses with Intelligent Items Manufacturing plantManufacturing DCRetail DCRetail Warehouse – Retail Store Consumer Degree of Collaboration Labor Savings How can we handle products faster and more efficiently? Supply Visibility What inventory do I have? Where is my inventory located? Demand Visibility What are customers buying? When and where are they buying it? Decision Visibility What are customers planning to buy? Increasing Benefits

26. Product Availability  Compliance Assistance Package – Bundled Offering – GA dependent upon Application Server 10g R2 RTM  RFID Pilot Kit – Bundled Offering – GA dependent upon Application Server 10g R2 RTN  RFID Infrastructure – Oracle Database: Available Today – Oracle Application Server 10g R2: RTM ETA Fall 2004  E-Business Suite – WMS 11i10

27. Oracle Sensor-Based Services Enabling the Real-Time Enterprise Integrated support for RFID and sensor-based computing.

28. Oracle’s Value Proposition  Transform Business Processes – Industry Expertise. Business Flows. BPM.  Maximize Return on Investment – Fast Development. Easy to Integrate. Single Source of Truth.  Most Comprehensive Offering – Database. Application Server. E-Business Suite.  Most Mature Offering – 99% Existing Products and Technology.  Start Small and Grow to Global Deployments – Compliance Assistance Package. RFID Pilot Kit.

29. A Q & Q U E S T I O N S A N S W E R S