1. Project Management Product life cycle neil@minkley.fr

2. Reminder: project life cycle Business case Advisability study Feasibility study ExecutionClosurePlanning Plan implementation Product creation Project supervision Requirements Charter Product launch Project plan Scope Schedule Budget Summary requirements

3. A product is born… Business case Advisability study Feasibility study ExecutionClosurePlanning Plan implementation Product creation Project supervision Requirements Charter Product launch Project plan Scope Schedule Budget Summary requirements...after gestating throughout the life of the project!

4. Product life cycle Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life

5. Product launch Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life  The PM is usually involved, in cooperation with Marketing & Sales

6. Product evolution Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life  Content: ongoing or occasional updates “massive” enhancement  Container (the software): corrections updates revisions

7. End of life of the product (1) Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life  The product is frozen: no further content evolution software remains in its final state

8. End of life of the product (2) Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life  The product may remain in service for a while but with… technical problems, customer discontent, the need for a replacement.

9. Product life cycle Business case Advisability study Feasibility study ExecutionClosurePlanning Product creation Charter Product launch Evolution End of life

10. Questions?

11. Factors influencing the life of a product  Market and competition  User needs/requirements  Price  Business model  Target platforms / Technical environment

12. Market and competition  Market evolution  Competitors’ products  Product positioning (content, features, performance)  Novelty and innovation  Clear and simple sales arguments  Distinctive features

13. User needs/requirements  Evolution of needs  User feedback  Commercial partners (sales reps, distributors…)  Customer Services Better products please!

14. Price and business model  Market demand & supply  Direct impact on product  Sales channels  How revenue is generated

15. GENERAL PUBLIC (DIRECT) GENERAL PUBLIC (INDIRECT) INSTITUTIONS (DIRECT) INSTITUTIONS (INDIRECT) Business customers via DataPasse (IDM) Canadian institutional customers via De Marque French schools via the KNÉ Intranets, eg Lagardère Public libraries, eg Ville de Massy Institutions abroad, eg LearnAlberta EHM free of charge Subscription Authentication Subscribers Search engines, eg Google, with keyword encyclopédie HM site Club-Internet subscribers Affiliated site users, eg (hypothetical) Le Monde Subscription Authentication Subscribers Businesses, eg Le Figaro (editors) Online EHM Business Model DHO Fee-based EHM LOs Institutions abroad, eg Institut canadien du service extérieur EHM free of charge

16. Platforms / Technical environment  Target platforms  Compatibility  Dependencies  Development, testing and maintenance costs  Development tools  Focus required  Fewer problems with online applications

17. Questions?