1. Stationery Objective Given a computer, lecture & notes, and project guidelines, understand & design logos. Score a 70 or better on the project & complete project by the deadline.

2. Stationery is meant to project an image for a company. One that will attract potential customers & make them remember the company because of the design. What is Stationery?

3. Stationery consists of: Letterhead Envelopes Business Cards What is Stationery?

4. Parts of a Letterhead & Business Card Company Logo Name Address Telephone & Fax Numbers E-mail Address Web Address

5. Stationery is often part of a larger visual identity program. You can design anything as long as it is a sound solution to a visual communication problem.

6. Arrangement should leave a good amount of space for a message and it should be appropriate for the client. Information should be accessible. Stationery should have visual hierarchy.

7. Papers & Envelopes Choosing paper for your letterhead, envelope, and business card is part of the design solution. The weight of the paper is very important because the letterhead and envelope must withstand typewriters, printers, pens, and markers.

8. Letterhead must be sturdy enough to be folded. A business card is usually inserted into a wallet, therefore it must be a heavier weight paper than the letterhead.

9. Standard Stationery Sizes: Letterhead: 8.5x11 Envelope: #10 Business Card: 3.5x2

10. The design should be consistent & have similarities in form.

11. Samples

17. Stationery Design Objectives: To develop a unique, appropriate, and interesting concept To create a design that is immediately identified with the sender To coordinate the letterhead, envelope, and business card; establish unity To design legible typography To clearly display the address, telephone & fax numbers, e-mail & web addresses To express the spirit or personality of the company or client