1. 1 MTAC Workgroup 117 October 12, 2007 Washington DC

2. 2 PostalOne! ® Electronic Mail Improvement Reporting (eMIR) Electronic Mail Improvement Reporting (eMIR) Marketing Technology & Channel Management

3. 3  MTAC workgroup consisting of consortium of Mail Industry Members, USPS Operations and Marketing Systems  Objective » Find solutions to business mailing preparation problems impacting USPS processing operations » Improve service » Increase productivity and customer satisfaction » Save costs  Cooperative effort between USPS Operations, Business Service Network & Business Mail Acceptance personnel  Deployed in Fall of 2004 to Operations, BMC & plant sites eMIR History

4. 4 Implement Web-enabled business process improvement that:  Identifies issues impacting efficient mail processing of business mailings  Informs – process owners of identified deficiencies and impacts to mailing efficiency  Improves – business processes through information management and reporting capabilities eMIR Program Objective

5. 5  Mail preparation problems found in postal processing are reported in eMIR by operations personnel  If identified as a managed account, the report is forwarded to the BSN through an interface with the iBSN System » BSN receives as a service request » BMEU receives a copy of the report for information purposes  If the report is for a non-managed account, it is routed to the BMEU identified as the point of entry eMIR Business Process

6. 6 USPS Business Mail Entry PostalOne! USPS Business Service Network Managed Account? iBSN Report Routing Operations eMIR Business Process

7. 7  BSN / BMEU investigates issue, makes customer contact and closes report  Resolution information available to all parties » USPS personnel » Customers  BMEU automatically notified when mailer with a previous reported mail preparation issue submits a mailing eMIR Business Process

8. 8 Step 1: Enter facility information regarding where the processing issue was encountered. Problem Entry eMIR System Process

9. 9 Step 2: Collects information about the method of postage payment Step 2: Collects information about the method of postage payment Problem Entry eMIR System Process

10. 10 Step 3: Identify the Owner and / or Preparer Step 3: Identify the Owner and / or Preparer Problem Entry eMIR System Process

11. 11 Step 4: Collects detailed information about the mailpiece / mailing beginning with container information Step 4: Collects detailed information about the mailpiece / mailing beginning with container information Problem Entry eMIR System Process

12. 12 eMIR provides capability to attach images for container, mailpiece, and problem information Problem Entry eMIR System Process

13. 13 Mailpiece information continues with description & characteristics Mailpiece information continues with description & characteristics Problem Entry eMIR System Process

14. 14 Collects detailed information about the nature of the problem Collects detailed information about the nature of the problem Problem Entry eMIR System Process

15. 15 Problem Entry eMIR System Process The problem record is then routed to the origin BMEU or BSN for resolution The problem record is then routed to the origin BMEU or BSN for resolution Any OwnerAny Preparer

16. 16 Problem Resolution eMIR System Process ABC Select report that you want to view / resolve CBA

17. 17 Problem Resolution User selects a resolution option. ANY MAILER eMIR System Process ANY PREPARER ANY PERIODICALS TITLE

18. 18 Initial Verification / Link eMIR Report eMIR System Process

19. 19 eMIR Reports for First-Class Mail

20. 20  Deployed in fall of 2004 to operations BMC & plant sites  Initial focus was on APPS (Automated Package Processing System) deployment issues » Bundle breakage blitzes conducted periodically  Participation: » All BMCs (Bulk Mail Centers) and Mail Processing Facilities required to participate » Delivery Units optional  eMIR is designated source system to record mail quality issues identified in the mail processing stream Improving Mail Quality

21. 21 First Class Mail – Top Issues January – October 2007 Improving Mail Quality LabelLabel Label Barcode Format Incorrect Walk Sequence Addressing Incorrect Line of Travel Mailpiece Design Parcel Wrapping Postage In-Home Dates Other

22. 22 First Class Mail – Top Issues January – October 2007 Improving Mail Quality LabelLabel

23. 23 First Class Mail – Barcode Issues Improving Mail Quality LabelLabel

24. 24 First Class Mail – Mailpiece Design Improving Mail Quality LabelLabel

25. 25 First Class Mail – Mailpiece Design Improving Mail Quality LabelLabel  Other » Print too light / Contrast » Missing or Incorrect FIM (Facing Identifaction Marking) » Mailpiece too glossy – pieces tick together » Perforation Issues

26. 26 First Class Mail – Postage Improving Mail Quality LabelLabel

27. 27 First Class Mail – Postage Improving Mail Quality LabelLabel  Other » Meter Ink Not Readable!!!!!!!!!!!!!

28. 28 First Class Mail – Other Improving Mail Quality LabelLabel » Residual Glue » Pieces sticking together » Tabbing – improper/missing

29. 29  Increased utilization resulted in better data collection  Better quantitative data  Volume information determines extent of problem  Better qualitative data » Completion of all data collection fields results in more resolved reports » Emphasis on preparer and container label information to help identify entry point of mail  Pictures powerful in identifying & resolving issues Results eMIR Utilization

30. 30 Seamless Acceptance

31. 31 “Circle of Love” An Integrated Approach Electronic Mailing Information Electronic Centralized Payment Scan at Entry Induction Electronic Advance Notification Unique Barcodes Mail Preparation Electronic In-Process & Performance-Based Mail Verification

32. 32  Uniquely identifies the sender  Uniquely identifies the mailpiece or aggregate  Includes sortation & routing  Includes Product, Special Service, or other Unique indicators Intelligent Mail® Tray Barcode 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 Address Change Service John Doe 6449 AMBERVIEW CV MEMPHIS TN 38141 - 8346 ABC Company Intelligent Mail® Package Barcode Intelligent Mail® Container Barcode Mail Preparation New Intelligent Mail® Barcodes Intelligent Mail® Barcode Information-Based Indicia

33. 33 Mail Preparation Inside the Intelligent Mail Barcode  Barcode ID: 2-digit field to specify presort makeup. “00” if you don’t use OEL  Special Services: 3-digit field used to identify extra services like Confirm, OneCode ACS. “700”: First-Class; “702”: Standard; “704”: Periodicals  Mailer ID (MID): 6- or 9-digit Mailer identifier assigned by USPS  Adjustable Field: 3-digit field used for MID (if 9-digit MID), or for Serial Number (if 6-digit MID)  Unique Serial Number: 6 or 9-digit field used to uniquely identify mailpieces  Destination ZIP: 11-digit Delivery Point ZIP Code 1516171819 Unique Serial Number 6N 202122232425262728293031 Routing ZIP 11N 3 45 Service Type 3N 67891011 Mailer ID 6N 12 Barcode ID 2N 121314 3N Adj Field

34. 34  A Mail Owner who mails 10 million or more pieces annually will be assigned a 6-Digit MID with a maximum of one MID per 10 million pieces in annual mail volume.  A Mail Owner who mails less than 10 million annually will be assigned a 9-Digit MID with a maximum of one 9-digit MID per 1 million pieces in annual mail volume.  A Mailing Agent at a location that mails 10 million or more mailpieces annually will be assigned one 6-Digit MID with a maximum of 1 MID per 10 million pieces per mailing location.  A Mailing Agent at a location that mails less than 10 million pieces annually will be assigned one 9-Digit MID with a maximum of 1 MID per 1 million pieces per mailing location. 1516171819 Unique Serial Number 6N 202122232425262728293031 Routing ZIP 11N 3 45 Service Type 3N 67891011 Mailer ID 6N 12 Barcode ID 2N 121314 3N Adj Field Mail Preparation Mailer ID (MID) Assignment

35. 35  Call PostalOne! Helpdesk at 800-522-9085 for Mailer ID assignments for Letter & Flat Mailers, and for Mailers looking to use Intelligent Mail barcodes on Trays, Sacks, Tubs and Containers  Call Confirmation Services Helpdesk at 877-264-9693 for Mailer ID assignments for Package Mailers  Call Confirm Helpdesk at 800-238-3150 for Mailer ID assignments for Mailers looking to use OneCode Confirm™  Call ACS Helpdesk at 800-238-3150 for Mailer ID assignments for Mailers looking to use OneCode ACS™ Mail Preparation Mailer ID (MID) Assignment

36. 36 10/24 Intelligent Tray Barcode label  Routing and content  Unique mail preparer ID  Unique tray, sack, or tub ID  Enables “nesting” of trays OLD NEW Mail Preparation Intelligent Mail® Tray Barcode L srT ID 1N Mailer IDAdjust FieldSerial No. 3 or 5 digit N3N6N3N5N ZIPCIN 123456789101112131415161718192021222324

37. 37 New Intelligent Mail ® Container Barcode  Applied to a placard  Unique mail preparer ID  Unique pallet, container, APC, rolling stock Mail Preparation Intelligent Mail® Container Barcode 123456789101112131415161718192021 T ID 1N App IDMailer IDAdjust FieldSerial Number 2N6N3N9N

38. 38 Mail Preparation & Mailing Information New Intelligent Mail Barcode Tray Pallet Pieces Intelligent Mail Tray Barcode Intelligent Mail Pallet Barcode Customer System PostalOne! System Electronic Mailing Information  Mail.dat  Web Services  Postage Statement Wizard  PTS/Delivery Confirmation

39. 39  Mail Preparation » Postage » Presort » Entry Location » Destination  Piece Level » PTS/Delivery Confirmation » Mail.dat PDR / ADIS » Web Services XML » Postage Statement Wizard Not Available  Nesting Relationships » Pieces to Bundles » Pieces to Trays » Bundles to Pallets » Trays to Pallets Mail Volumes Postage Statements Mail.dat Web Services Postage Statement Wizard High Low Mailing Information Electronic Documentation Mailers Provide  Mail Makeup  Address Information  Piece Counts  Logical Tray Counts  Pallet Counts  Entry Location & Schedule  Weight Mailers Provide  Mail Makeup  Address Information  Piece Counts  Logical Tray Counts  Pallet Counts  Entry Location & Schedule  Weight Low

40. 40 Verification Approach Current  Mail Verification Activities » Barcode Quality, Presort,, Mailpiece Count, Address Quality, Correct Meter, Bundle Integrity, Weight Verification  Mail Verification Approach »MERLIN & Manual (Sample-Based) »Labor Intensive and Time Consuming » Average 49 minutes – 1.28 hours  Verification Rules » Every mailing > 10,000, 1 in 6 < 10,000  Performance-Based Verification (PBV)

41. 41  Scan mailpieces, handling units, & containers with Intelligent Mail Barcode  Scan at induction points to start the clock  Scan during mail processing (interim data points)  Last scan (End Of Run) predicts delivery  Scan data (location, operation, time) compared to service benchmark establishes performance Determine service performance Processing Scans Induction Scans Automated Verifications

42. 42  Manifest Quality  Presort Errors  Barcode Quality  Mailpiece Count  Address Quality Optimized Manual/MERLIN Verifications In-Process Barcode-Enabled Verifications Optimized Verification Model New

43. 43 Intelligent Mail/Electronic Doc. Pilot Update  Pilot Underway » First-Class Letters » Standard Letters & Flats  Pilot Participants » JCPenney/ Harte-Hanks in Cincinnati OH, Grand Prairie TX, Fullerton CA & Wilkes-Barre PA » PSI, Omaha NE & Dallas TX » ZipSort, Minneapolis MN » Prudential, Bellmawr NJ » Netflix in North Texas TX » Modern Postcard, San Diego CA

44. 44 Pilot Weekly Report Address Quality Electronic Feedback on Invalid Delivery Points and Undeliverable as Addressed (UAA)

45. 45 Pilot Weekly Report Address Quality, Invalid Delivery Points Electronic Feedback on Invalid Delivery Points Electronic Feedback on UAA Intelligent Mail Barcode Pieces

46. 46 Intelligent Mail/eDOC Report Container & Tray Visibility BarcodeD&R TagUSPS Scan SiteScan Date/TimeScan Type 99P000493PSI-TEST012050056 Omaha9/12/2007 20:38UNLD 99P000493PSI-TEST012050057 Omaha9/13/2007 20:45UNLD 99P000493PSI-TEST012050058 Omaha9/14/2007 20:43UNLD 99P000493PSI-TEST012050061 Omaha9/19/2007 20:48UNLD 077312420123456000129391AV1DA399Q+PSI TMS9/14/2007 1:25ASSIGNMENT 077312420123456000129401BMTDA405C4PSI TMS9/14/2007 13:31ASSIGNMENT 077312420123456000129421AV1DA399QJPSI TMS9/14/2007 0:57ASSIGNMENT Electronic Feedback on Container/Tray Scans

47. 47