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Published byPierce Day Modified over 8 years ago
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Recruitment ideas
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Three Vital Components of a Recruitment Campaign Intent AudienceProduct
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Consider all those who have been touched by your club in the last 10 years…
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Exchange Students The Science Experience (TSE) Roadsafe Youth Driver Awareness (RYDA) Rotary Youth Leadership Awards (RYLA) Rotary Youth Program of Enrichment (RYPEN) Rotary Youth Wellbeing (RYWELL) National Youth Science Forum (NYSF) Health of the River Forum
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Consider all those who have been touched by your club in the last 10 years… Ambassadorial Scholars Peace Scholars Indigenous Medical Scholars Group Study Exchange Team Members Those students all have Friends, Parents, Siblings, Teachers & Support Staff at School Who else have we touched? … and so many more local programs
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Consider all those who have been touched by your club in the last 10 years… Local Charities, Schools, Community & Church Groups, Sporting Clubs, etc Members of the public who use the playgrounds, parks and public facilities that we support. They buy from our thrift shops and book shops. They turn up to our public events. Think of the ripple effect… Guest Speakers & Venue Staff
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The ripples of our work spread far and wide… So many people feeling positive about Rotary People I call “Warm Contacts”
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So many people who we just need to find and say… Join us Join us to help at that gardening project Join us to help at that fundraiser Join us for a coffee Keep your warm contacts warm! Join us to help at that sausage sizzle
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Q. How do we find them? A. Don’t lose them in the first place!
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Two Meeting Recruitment Strategy Meeting #1 Plan well in advance (2 months +) Engage a high profile speaker Produce high quality invites Ask every member to bring a guest (cold contacts) You can invite your warm contacts too Invite partners, friends, neighbouring clubs Include no more that 5-7 minutes Rotary content Hand out club promotional literature Keep a list of guests
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Two Meeting Recruitment Strategy Meeting #2 Plan well in advance (2 months after Meeting #1) Use the guest list from Meeting #1 Invite to a “Rotary Open Night/Information night” (don’t refer to it as a Membership Night!) Ask 5 members to talk for 5 minutes each about different aspects of Rotary (or invite district officers) Ask a member to give a testimonial ASK GUESTS TO JOIN – they wouldn’t have come if they weren’t interested!
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$2.00 ea
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