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Published bySharleen McDowell Modified over 9 years ago
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Persuasive Rhetorical Appeals in Advertising
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An appeal to emotion An advertisement using PATHOS will attempt to evoke...
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An appeal to emotion An advertisement using PATHOS will attempt to evoke... an emotional response
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An appeal to emotion of happiness An advertisement using PATHOS will attempt to evoke... an emotional response of HAPPINESS
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An appeal to emotion An advertisement using PATHOS will attempt to evoke... an emotional response of FEAR
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An appeal to emotion of guilt An advertisement using PATHOS will attempt to evoke... an emotional response of GUILT
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This is the most often used approach to sell more and get the audience to listen with greater attention
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An appeal to logic or reason An advertisement using LOGOS will give you...
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An appeal to logic or reason An advertisement using LOGOS will give you... evidence and statistics to understand what the product does
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An appeal to logic or reason An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”
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An appeal to logic or reason An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”
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An appeal to logic or reason An advertisement using LOGOS will give you... evidence and statistics to understand what the product does the logos will be the “straight facts”
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An appeal to logic or reason
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This approach holds the implied attitude that a wise person will agree with what is said in a tv or radio commercial.
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An appeal to credibility or character An advertisement using ETHOS will try to convince you that the company is...
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An appeal to credibility or character An advertisement using ETHOS will try to convince you that the company is... reliable, honest and credible
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An appeal to credibility or character An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible
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An appeal to credibility or character An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts
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An appeal to credibility or character An advertisement using ETHOS will try you convince you that the company is... reliable, honest and credible OR involves statistics from reliable experts
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