1. THE RHETORICAL SITUATION Lloyd Bitzer

2. RHETORICAL SITUATION  CALLS THE DISCOURSE INTO EXISTENCE  CRISIS SITUATION  INVITES APPLICATION OF METHOD AND CREATION OF DISCOURSE

3. WHAT MAKES A WORK RHETORICAL?

4.  RESPONSE TO A SITUATION OF A CERTAIN KIND

5. WHAT DOES BITZER SAY RHETORIC IS?

6. RHETORIC  MODE OF ALTERING REALITY BY CREATION OF DISCOURSE WHICH CHANGES REALITY THROUGH MEDIATION OF THOUGHT AND ACTION

7. HOW DOES RHETORIC ALTER REALITY?

8. ALTERS REALITY BY: BRINGING INTO EXISTENCE A DISCOURSE THAT SO ENGAGES AUDIENCE IN THOUGHT AND ACTION THAT IT BECOMES A MEDIATOR OF CHANGE

9. RHETORICAL SITUATION  NATURAL CONTEXT OF PERSONS, EVENTS, OBJECTS, RELATIONS  EXIGENCE WHICH STRONGLY INVITES UTTERANCE  OBLIGED TO SPEAK  IMPERATIVE STIMULUS

10. WHAT ARE THE 7 THINGS THAT MAKE RHETORIC SITUATIONAL?

11. RHETORIC IS SITUATIONAL ①EXISTS AS NECESSARY CONDITION OF RHETORICAL DISCOURSE ②SPEECH IS GIVEN RHETORICAL SIGNIFICANCE BY SITUATION

12. ③EXISTS AS NECESSARY CONDITION OF RHETORICAL DISCOURSE ④MANY RHETORICAL SITUATIONS MATURE AND DECAY WITHOUT GIVING BIRTH TO RHETORICAL UTTERANCE

13. ⑤NEEDS AND INVITES DISCOURSE CAPABLE OF PARTICIPATING WITH SITUATION AND THEREBY ALTERING ITS REALITY

14. ⑥FUNCTIONS AS FITTING RESPONSE TO SITUATION WHICH NEEDS AND INVITES IT ⑦CONTROLS THE RHETORICAL RESPONSE

15. DEFINITION OF THE RHETORICAL SITUATION?

16. RHETORICAL SITUATION COMPLEX OF PERSONS, EVENS, OBJECTS, AND RELATIONS PRESENTING AN ACTUAL OR POTENTIAL EXIGENCE WHICH CAN BE COMPLETELY OR PARTIALLY REMOVED IF DISCOURSE, INTRODUCED INTO THE SITUATION, CAN SO CONSTRAIN HUMAN DECISION OR ACTION TO BRING ABOUT SIGNIFICANT MODIFICATION OF EXIGENCE

17. WHAT ARE THE 3 CONSTITUENTS TO ANY RHETORICAL SITUATION?

18. 3 CONSTITUENTS TO ANY RHETORICAL SITUATION  EXIGENCE  AUDIENCE  CONSTRAINTS

19. EXIGENCE

20.  IMPERFECTION MARKED BY URGENCY  DEFECT, OBSTACLE  SOMETHING WAITING TO BE DONE  THING OTHER THAN IT SHOULD BE

21. EXIGENCE IS RHETORICAL WHEN...

22. EXIGENCE IS RHETORICAL WHEN:  CAPABLE OF POSITIVE MODIFICATION  WHEN POSITIVE MODIFICATION REQUIRES DISCOURSE OR CAN BE ASSISTED BY DISCOURSE

23. WHAT IS THE ORGANIZING PRINCIPLE OF EXIGENCE?

24. 1 CONTROLLING EXIGENCE FUNCTIONING AS ORGANIZING PRINCIPLE  AUDIENCE TO BE ADDRESSED  CHANGE TO BE EFFECTED

25. WHAT MAKES AN AUDIENCE RHETORICAL?

26. RHETORICAL AUDIENCE THOSE PERSONS CAPABLE OF BEING INFLUENCED BY DISCOURSE AND OF BEING MEDIATORS OF CHANGE

27. CONSTRAINTS?

28. CONSTRAINTS PERSONS, EVENTS, OBJECTS, RELATIONS THAT HAVE POWER TO CONSTRAIN DECISION AND ACTION NEEDED TO MODIFY EXIGENCE

29. 7 FEATURES OF A RHETORICAL SITUATION?

30. RHETORICAL SITUATION ① INVITATION TO CREATE AND PRESENT DISCOURSE ② INVITES A FITTING RESPONSE ③ DICTATES PURPOSE, THEME, MATTER, AND STYLE OF RESPONSE

31. ④ EXIGENCE LOCATED IN REALITY, OBSERVABLE AND PUBLICLY OBSERVABLE HISTORIC FACTS ⑤ WILL BE STRUCTURED (LOOSELY OR HIGHLY)

32. ⑥ SOME MATURE OR DECAY ⑦ SOME MATURE AND PERSIST