1. Rhetorical Strategies What is rhetoric?  Rhetoric is the art of persuasive speaking or writing  Having excellent rhetoric can help you win the argument

2. Alliteration  The close repetition of consonant sounds, usually at the beginnings of words  Examples: Best Buy, Captain Kid, Dynamic Duo, Phil the Fish

3. Allusion  A reference to a person, object, or event from the Bible, mythology, literature, or popular culture  Example: If you tell him that, you are opening up Pandora’s box.  Example: They thought they were Romeo and Juliet.

4. Antithesis  A technique of putting two opposite ideas near each other in a sentence to create a powerful effect  Example: “It was the best of times, it was the worst of times.” (Charles Dickens)  Example: “We are caught in war, wanting peace.” (Richard Nixon)  Example: “Ask not what your country can do for you–ask what you can do for your country.” (JFK)

5. Metaphor  Short comparison of the characteristics of two unlike things, without using “like” or “as.”  Example: “The moon was a golden grapefruit high up in the sky.”  The moon is being compared to a grapefruit.

6. Simile  Short comparison of the characteristics of two unlike things, using “like” or “as.”  Example: “Our ignorance is like a vast sea, deep and wide.”

7. Metaphor vs. Simile  Metaphor: This bread is a rock.  Simile: This bread is like a rock.  Simile: This bread is as hard as a rock.  Tip: The word “simile” has an “l” and an “s.” Think “l” for like and “s” for as.

8. Parallel Structure  Creating balance in a sentence by using the same grammatical pattern  Example: “Less measurable but no less profound” – (Barack Obama)  Example: “from every village and every hamlet, from every state and every city” – (MLK, Jr.)

9. Refrain  Repeating a word, phrase, or sentence throughout a speech to create some kind of rhythm.  Example: “Twinkle, twinkle, little star” is repeated many times throughout the song.

10. Rhetorical Questions  These questions are used for effect and are not to be answered. It is to draw the audience’s attention to a specific area.  Example: “What is the legacy we are leaving for our future generations when we abuse the earth?”

11. How to Conduct Research  Not all information over the internet is considered legitimate.  To determine the validity of a web source, you must ask yourself several questions.

12. Consider these types of sources  Major newspapers (www.latimes.com, www.nytimes.com)www.latimes.com www.nytimes.com  Major magazines (www.newsweek.com, www.time.com, www.usnews.com, www.nationalgeographic.com, www.economist.com)www.newsweek.com www.time.comwww.usnews.com www.nationalgeographic.com www.economist.com  Major broadcast media (www.abcnews.com, www.cnn.com)www.abcnews.comwww.cnn.com

13. More Sources  Government organizations (www.epa.gov, sites that end with.gov)www.epa.gov  Educational institutions (www.ucla.edu)www.ucla.edu  Health & medical websites (kidshealth.org, www.mayoclinic.com, www.nih.gov, www.webmd.com)kidshealth.org www.mayoclinic.comwww.nih.gov www.webmd.com  Non-profit foundations (www.lungcancer.org, www.americanheart.org, http://ww5.komen.org)www.lungcancer.org www.americanheart.org http://ww5.komen.org

14. NOT acceptable sources  Special interest websites  Blogs  Websites published by one person or a group of people (The information provided on these sites are not first-hand facts. These individuals do not conduct research, and they did not collect the data first-hand.)  These do not pass the test of objectivity or authority as stated by Cornell University

15. Important Make sure you read the “About Us” link of any website you visit. That will be the first step in determining whether the source is appropriate.

16. Five criteria for evaluating Web pages by Olin and Uris Libraries Cornell University http://www.library.cornell.edu/olinuris/ref/re search/evaluate.html

17. Accuracy of Web Documents  Who wrote the page and can you contact him or her?  What is the purpose of the document and why was it produced?  Is this person qualified to write this document?

18. Authority of Web Documents  Who published the document and is it separate from the "Webmaster"?  Check the domain of the document; what institution publishes this document?  Does the publisher list his or her qualifications?

19. Objectivity of Web Documents  What goals/objectives does this page meet?  How detailed is the information?  What opinions (if any) are expressed by the author?

20. Currency of Web Documents  When was it produced?  When was it updated?  How up-to-date are the links (if any)?

21. Coverage of the Web Documents  Are the links (if any) evaluated and do they complement the documents' theme?  Is it all images or a balance of text and images?  Is the information presented cited correctly?

22. Writing your speech Format Introduction Body Conclusion Use rhetorical strategies to dazzle your audience!

23. Introduction  Purpose is to grab the audience’s attention  Use a hook General statement about life Rhetorical question Statistical fact (i.e. CO2 levels highest in one million years) Quote from a well-respected famous person An anecdote (see next slide)

24. Using an Anecdote in the Introduction  Tell a brief story  One that introduces your topic  Real story (proper identification)  Make up a scenario (create a mental image)

25. Starting with an Anecdote Imagine a mountain of gleaming plastic bottles. Imagine a lake without water. This could be our future tomorrow, if we don’t make a change today. Our world is headed for an ecological disaster, unless we take drastic steps to change our inheritance.

26. Lake Mead

27. Thesis: Two Ways  Version 1: Although teenagers don’t like dress codes and school uniforms, having expectations about school attire improves student behavior, saves money, and reduces clothes competition.  Then, you write a paragraph about improving student behavior, saving money, and reducing clothing competition.

28. Thesis: Two Ways  Version 2: Although teenagers don’t like dress codes and school uniforms, having expectations about school clothing solves many problems in the end.  Less specific and leaves you open to write more.

29. Body of the Speech  Include arguments for your side  Include evidence, facts, statistics, quotes (Concrete Details) “We hold these truths to be self- evident, that all men are created equal…that among these are Life, Liberty and the pursuit of Happiness.” The Declaration of Independence

30. Purpose of the Conclusion  Drive home your argument  Summarize your speech  Provide closure  Leave the audience thinking

31. How to Conclude  Visualization – create a mental picture (show, don’t tell)  Refer back to your opening statements  Ask a rhetorical question  Call to action – get the audience to act