1. Presented by:-
Srishti Chawla
Shubham Rastogi
Shraddha Bansal

2. INTRODUCTION
Inglot company was established over 25 years ago by wojtek Inglot.
Inglot has launched the world ‘s first ever breathable nail enamel.
It includes skin care, body and hair care, fragrances and preservatives are the main ingredients.
The range consists over 1500 lip colours,600 ways to enhance your eyes.

3. PRODUCT PLACE PROMOTION PRICE
Producing high quality products like eye makeup, face cosmetics
Operating more than 50 countries
PROMOTION
PRICE
Inglot promotes its products through Facebook, twitter and magazine
It ranges from rs

4. Competitors Analysis Competitors goals -High quality products.
-Innovative to meet the need of all ages women.
Competitors reactivity
-International and national awareness of the brand.
-Global expansion.
Organizational competitors
-Mac
-Saphora
-Chambor
-Maybelline

5. SWOT ANALYSIS
STRENGHTS
-Quality products
-Experience in cosmetics production
WEAKNESS
-The sales are low
-No fully effective communication and management of tasks
Opportunities
-Innovation
-Product and service
-Covers the need of women
Threats
-Competition
-Price wars
-Saturation of market

6. Teenage and middle age women walk in the store of Inglot.
They are generally the upper middle class women.
Primary research
There are trained consultant who help the customers to try the products.
Any person who carry a pearl identity card gets 10 % off.
There is more of nail enamel and lipsticks collection than any other product.

7. Problem statement
Less availability of Inglot stores which effects the sales.
Stores are less only three malls in Delhi.
Many key items are missing like eye primer

8. India is inching its way towards becoming the next boom industry
Literature review
According to Indian business (2015)
organized
Retail sector
unorganised
According to Indian business (2015)
Buzz feed news(2014)
India is inching its way towards becoming the next boom industry
Consumers has started receiving information from online sources
NDTV profits(2012).
Costumers do not prefer buying online as they think that the website is not relevant

9. Knowledge gap
The problem highlighted is less availability of retail stores.
As per the study of the research reports, the consumers want more of retail outlets for the purchase of cosmetics.
Inglot is not focusing on promoting its products. Therefore, it is losing its customers dueto less availability of retail stores.

10. Research Methodology Sample design
-To understand the impact of less availability of stores on customers
-This research is casual in nature because it studies the impact of one variable on the other.
-Through primary and secondary sources.
-Primary study through questionnaire , personal interviews and secondary through reports and journals.
-Women using cosmetic in Delhi -100 respondents- non probability –convenience sampling.
-Analyized with the help of statistics.(chi square) - -
Research objective
Research design
Data collection method
Data collection tool
Sample design
Data analysis

11. Demographic findings 18-20 years ------- 35% 21-26 years ------ 42%
27-30
18-20
21-26
others
Graduate -33%
Post graduate -33%
Higher studies-27 %
other-7 %
graduate
Higher studies
Post graduate

12. Psychographic findings
Chi square test
There is significant relationship between the two variables,i.e. respondent's occupation and their preference for improvement in the brand

13. Conclusion
Inglot is a luxury brand specializing in lipsticks and eye shadows it has wide range of colors and high quality products but due to less availability of stores people can’t access brand easily.
Recommendation
There is less availability of stores which leads to a disinterest of customers who are not able to access. In order to stabilize in the Indian market brand should open more stores .

14. Referencing
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Coughlan, A. Soberman, D. (1999) Good marketing to “bad consumers”: outlet malls, gray market and warehouse sales. Econometrica [Online] Available from:

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[Accessed date: 22nd February 2015]
Hong Lu, P. (1996) customer satisfaction towards retailers. Gotland University [Online] Available from: http//search.proquest.com
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Maitri.(2014) List of inglot cosmetic stores in India.[Online] Available from: cosmetic-stores-india.html#
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16. [Accessed on:1st February]
Major barnds.(2013)Inglot cosmetics.[online].Available from: c_2735/cosmetics/eyes/eyeliner.html. Miele. (2011) Unboxed and re-conditioned products at greatly reduced prices.
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NDTV profits.(2012) FDI in retail: reform push to have good impact on organised employment, say experts.[Online] Available from: experts
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