1. Marketing: What to do… Sarajenie Sarajenie S. Smith Marketing Manager NSBAR

2. What we will cover… The brand YOU Delivering your message Developing a marketing plan Tools and techniques Marketing in the 21 st Century

3. The brand YOU… You are your greatest asset Whose in your “Sphere of Influence” Be creditable Create an image Stay in Tune Branding is VERY important

4. Delivering your message… Timing is everything One size does not fit all Establish a bond of commonality 4 P’s of marketing Self-promotion public relations

5. Developing a marketing plan… Purpose (Objective) Goals Actions (Strategy) Details (Tactics) Budget

6. Tools and Techniques… V-A-K Cues Types of advertising

7. 21 st century marketing… Web sites Virtual tours E-mail E-mail Newsletters

8. Questions… Sarajenie Smith Marketing Manager NSBAR 847-480-7177 communication@nsbar.org