1. Monte Chapman Pd. 2 Entrepreneurship
McDonalds
Monte Chapman
Pd. 2
Entrepreneurship

2. Marketing Function
McDonalds aims to be the UK’s best fast service restaurant experience.

3. Market Analysis
The Market analysis helps establish how the market is going to be run and where it will stand in the market.

4. Market Leader
The McDonalds mission statement supports them being the market leader.
McDonalds, over the years, has maintained their status as one of the top leading fast food industries around the world.

5. Key Marketing Objectives
Consumer Focus
National Growth
Product Focus
Ethnical Objectives
Overcome Competitors

6. Marketing Strategy
In my opinion I think that the McDonalds marketing strategy is very effective in meeting these objectives.

7. Main Market Segments Operations (equipment and franchising)
Development (property and construction)
Finance (supply chain and new product development)
Marketing (sales marketing)
Human Resources (customer service, personnel, hygiene, and safety)

8. Market Structure
McDonalds is definitely a monopoly because of the way it has expanded its business over the years.

9. Market Share