1. Adult Advertising Techniques

2. Advertisers have many methods that they use to “hook” their target demographic For the most part, these ads are not selling a product, but a whole lifestyle to go with it.

3. BANDWAGON “Join the crowd!” The idea that everyone is doing/ buying something and that YOU will be left out if you don’t. http://www.youtube.com/watch?v=UBsCMi LBqrQ&list=PL4816FEFC2445B66A http://www.youtube.com/watch?v=UBsCMi LBqrQ&list=PL4816FEFC2445B66A http://www.youtube.com/watch?v=zPBs5_ ZYTrg http://www.youtube.com/watch?v=zPBs5_ ZYTrg

4. TESTIMONIAL A famous person (sports/ entertainment) claims the product is good and fully supports it. Often– for adults to buy into this, the celebrity has to be in their age/ gender demographic. http://www.youtube.com/watch?v=9dgQ6A UYWCU http://www.youtube.com/watch?v=9dgQ6A UYWCU http://www.youtube.com/watch?v=B_ofl5O ivI0 http://www.youtube.com/watch?v=B_ofl5O ivI0

5. IMAGE ADVERTISING Here a product is associated with certain people, places, activities. The implied message here is that with this product comes wealth, attractiveness and happiness. http://www.youtube.com/watch?v=ANhmS 6QLd5Q http://www.youtube.com/watch?v=ANhmS 6QLd5Q https://www.youtube.com/watch?v=XJWS x1MqT1M https://www.youtube.com/watch?v=XJWS x1MqT1M

6. WEASEL WORDS By law, advertisers have to tell the truth, but sometimes they can use words to mislead viewers. Often in commercials or ads, they use words like “part of…the taste of real…usually helps…natural…new…because we care” http://www.youtube.com/watch?v=ThIrw_LpuRA http://www.youtube.com/watch?v=2GVs00xkoiE

7. OMISSION When advertisers do not give you the full story about their product. Some facts are omitted to sell the product. For example, “part of a well- balanced diet…” is not always the truth for a product like Pop tarts. http://www.youtube.com/watch?v=__ODw94Zeu U http://www.youtube.com/watch?v=__ODw94Zeu U http://www.youtube.com/watch?v=92S-S9vJ0PA

8. REPETITION Advertisers hope that if you see a product, or hear its name over again, you will be more likely to buy it. They sometimes will repeat the same commercial over again to get the message across. http://www.youtube.com/watch?v=f_SwD7 RveNE http://www.youtube.com/watch?v=f_SwD7 RveNE http://www.youtube.com/watch?v=RnX6M 2AJUEY http://www.youtube.com/watch?v=RnX6M 2AJUEY

9. FAMILY FUN A family brings a family together or helps them bond as a family. http://www.youtube.com/watch?v=dSsNOr 8DPXI http://www.youtube.com/watch?v=dSsNOr 8DPXI http://www.youtube.com/watch?v=u1Omp TPffQc http://www.youtube.com/watch?v=u1Omp TPffQc

10. SCALE When advertisers make the product look bigger or smaller than it actually is. http://www.youtube.com/watch?feature=en dscreen&v=lJyEa5cxMpY&NR=1 http://www.youtube.com/watch?feature=en dscreen&v=lJyEa5cxMpY&NR=1 http://www.youtube.com/watch?v=1MEPtij J5Ow http://www.youtube.com/watch?v=1MEPtij J5Ow

11. FACTS AND FIGURES When advertisers use facts and stats to help sell a product. This is supposed to increase product credibility. http://www.youtube.com/watch?v=KEJP5j aEXu4&list=PLE8529C5FE59548D0 http://www.youtube.com/watch?v=KEJP5j aEXu4&list=PLE8529C5FE59548D0 https://www.youtube.com/watch?v=8ULR6 8LTmbw https://www.youtube.com/watch?v=8ULR6 8LTmbw

12. NAME CALLING Making a product seem better by using unflattering words to describe the competition. http://www.youtube.com/watch?v=utjq8JR OLyY http://www.youtube.com/watch?v=utjq8JR OLyY https://www.youtube.com/watch?v=BpOvz GiheOM https://www.youtube.com/watch?v=BpOvz GiheOM