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Published byEmery Patterson Modified over 9 years ago
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Advertising Opportunities with IAC Search and Media
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2 Ask.com - Use Tools Feel Human “In general, Ask's search-results pages are richer and better organized than typical Google results” Walt Mossberg, Wall Street Journal
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3 Zoom & Binoculars “One thing that sets Ask apart from Google, in my opinion, is a set of query-refinement tools appearing to the right of results for searches with ambiguous meanings.” Leslie Walker, Washington Post
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4 Maps & Directions “Ask is as good as Google for general web search—but better than Google for finding online maps and images.” Chris Sherman, Search Engine Watch
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5 Blog and Feed Search “Ask's new Blogs & Feeds service, in short, rocks.” Chris Sherman, Search Engine Watch
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6 Local Search Combining the power of Ask search technology with content from CitySearch.
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7 Attracting a Desirable Audience Ask.com user profile ** Female – 62.9% Median Age – 42.9 Median HHI - $63,044 College Grad / Post Grad – 48.1% 54 Million Unique Users (31% reach, #6 US rank)* 10% month/month growth Mar-Apr 06 67% unduplicated audience against Google & Yahoo!* Purchased in the last 30 days vs. average online audience (100) ** High Speed Internet Access – Index 137 Health Insurance – Index 136 New/Used Automobile – Index 134 Computer Games – Index 133 Flowers – Index 133 Credit Card – Index 129 Vacation Packages – Index 126 * Comscore April 2006 ** @Plan Summer 2006
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8 Advertising Opportunities Top three ordinals populated with Ask Sponsored Listings. Bottom five populated with Google.
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9 Growing Distribution Network You’re not just getting Ask.com, you’re getting exposure to a high quality network of distribution partners delivering billions of queries each month. Search Portals IAC Companies
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10 Value Pricing Ask Sponsored Listings keywords are cheaper than Google/Yahoo while providing better position. Methodology Fathom Online provided blended Google/Yahoo CPC prices & position data for June 2006 Keywords assigned to verticals based upon Ask.com categorization engine WA (weighted average) calculation accounts for the keywords driving more clicks Vertical Google & Yahoo WA CPC Google & Yahoo Avg PositionAsk WA CPC Ask Discount technology$1.343$0.5261% shopping$1.336$0.5956% finance$2.365$0.7269% telecom$2.394$0.4979% health$1.034$0.3368% education$1.426$0.7745% Grand Total (40 verticals)$1.355$0.5757%
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11 Solid Performance Google delivers the highest volume, Ask.com delivers the most applicants. Forrester Research, Online Mortgage Shoppers Paths to Purchase – June 7, 2006 “Our click through rates and conversion rates are rivaling those of Yahoo! We have seen CPAs and ROIs from Ask that far out-perform the same campaign metrics on Yahoo! - and in some cases even on Google (gasp!).” – Nancy Adzentoivich, Reprise Media Ask.com sponsored listings network delivered an aggregate sales/spend ratio of 459% in June – Atlas Min Spend Max Profit Max Sales
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12 Standardized Features FeatureAsk Sponsored Listings GoogleYahoo! Search Marketing MSNMIVA PricingCPCCPC, CPMCPC CPC, Cost Per Call Min Bid$0.05$0.01$0.10$0.05 Reserve PricesYes (Quality Score) No Bid ModelCPC x CTR CPC Bid Management3 rd partiesBudget Optimizer, Position Preference & 3 rd parties Bid for Position & 3 rd party tools Bid Boosting for Demographics & 3 rd parties Bid Optimizer, Auto Bid Daily Spend CapsNo (Daily Spend Target) YesNo (Daily Spend Target) YesNo Match TypesExact, Broad, Negative Exact, Broad, Phrase, Negative Advanced, Standard, Negative Exact, Broad, Phrase, Negative Broad Editorial Review24-48 hours48 hours 24-48 hours Conversion Tracking NoYes No Service Charge$15.00 (monthly minimum spend) $5.00 (one time charge) N/A
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13 Summary Innovative product features Unique audience Growing distribution Value pricing and solid performance Standard ad delivery features Add Ask Sponsored Listings to your search marketing mix today
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