1. RTV 3007 Intro to Television THE SIXTIES

2. THE SHAPE OF TELEVISION iN 1964 CBS pays $28 million for the rights to NFL Football. Turns a profit immediately. CBS pays $28 million for the rights to NFL Football. Turns a profit immediately. The instant replay transforms football from an incomprehensible jumble on screen to a ballet of end-runs, passes, strategy and coordination. The instant replay transforms football from an incomprehensible jumble on screen to a ballet of end-runs, passes, strategy and coordination. Toy makers, eager to reach children, transform Saturday mornings into cartoon central. Toy makers, eager to reach children, transform Saturday mornings into cartoon central. Afternoon soap operas catch on and become very profitable. Afternoon soap operas catch on and become very profitable. Johnny Carson takes over The Tonight Show, launching late-night talk shows as a TV staple. Johnny Carson takes over The Tonight Show, launching late-night talk shows as a TV staple. SuperBowl 1, 1967: http://www.youtube.com/watch?v=RvJY249NdI4 SuperBowl 1, 1967: http://www.youtube.com/watch?v=RvJY249NdI4

3. THE BIRTH OF CABLE TELEVISION Cable TV grew out of Community Antenna TV (CATV). Cable TV grew out of Community Antenna TV (CATV). CATV was popular in areas where broadcast reception was difficult. A large antenna was constructed and cables run from the antenna to individual homes. CATV was popular in areas where broadcast reception was difficult. A large antenna was constructed and cables run from the antenna to individual homes. By 1962, 800 cable systems served 850,000 homes. By 1962, 800 cable systems served 850,000 homes. FCC forbid cable systems from carrying anything but local broadcast signals until 1972. FCC forbid cable systems from carrying anything but local broadcast signals until 1972. Home Box Office launches in 1972. HBO was the first cable network to use satellite transmission. Home Box Office launches in 1972. HBO was the first cable network to use satellite transmission. By 1979, more than 16 million US homes subscribed to cable TV. By 1979, more than 16 million US homes subscribed to cable TV.

4. THE VIETNAM WAR – 1964 presidential race US involvement in Vietnam was highlighted in 1964 presidential campaign US involvement in Vietnam was highlighted in 1964 presidential campaign GOP candidate Barry Goldwater suggested using “low-level atomic device” GOP candidate Barry Goldwater suggested using “low-level atomic device” Johnson campaign responded with the Daisy and Ice Cream ads: http://www.youtube.com/watch?v=-DhkY6d9uqQ http://www.youtube.com/watch?v=N5CHYSUfQ_Y Johnson campaign responded with the Daisy and Ice Cream ads: http://www.youtube.com/watch?v=-DhkY6d9uqQ http://www.youtube.com/watch?v=N5CHYSUfQ_Y Ads were developed by Doyle, Dane Bernbach Ads were developed by Doyle, Dane Bernbach Ads were shown on TV only once. They were replayed endlessly on news and talk shows. Ads were shown on TV only once. They were replayed endlessly on news and talk shows.

5. THE VIETNAM WAR –expansion Johnson escalated US involvement in Vietnam in 1964, violating international agreements and limitations placed on the presidency by Congress. Johnson escalated US involvement in Vietnam in 1964, violating international agreements and limitations placed on the presidency by Congress. In 1964, a pair of US warships were attacked by North Vietnamese forces. The Senate passed the Gulf of Tonkin Resolution, which let the US use “all necessary measures” to “prevent further aggression.” http://www.youtube.com/watch?v=rd6zKqGcaOM In 1964, a pair of US warships were attacked by North Vietnamese forces. The Senate passed the Gulf of Tonkin Resolution, which let the US use “all necessary measures” to “prevent further aggression.” http://www.youtube.com/watch?v=rd6zKqGcaOM Although the press was largely supportive of the Vietnam efforts, American public opinion started to turn against US involvement. Although the press was largely supportive of the Vietnam efforts, American public opinion started to turn against US involvement. Popular TV dramas were centered around the theme of clandestine international operations by the CIA: Mission: Impossible, The Man from U.N.C.L.E., I Spy and Get Smart. http://www.youtube.com/watch?v=R4Lh6i9096Q&list=PLFA29DF9654BD685F Popular TV dramas were centered around the theme of clandestine international operations by the CIA: Mission: Impossible, The Man from U.N.C.L.E., I Spy and Get Smart. http://www.youtube.com/watch?v=R4Lh6i9096Q&list=PLFA29DF9654BD685F

6. PRESS COVERAGE OF VIETNAM WAR Johnson exerted great pressure on US news organizations to cover Vietnam War in a supportive manner Johnson exerted great pressure on US news organizations to cover Vietnam War in a supportive manner Press travelled with military in Vietnam. They were not censored and could go where they wanted to. Press travelled with military in Vietnam. They were not censored and could go where they wanted to. However, military reviewed all news reports after broadcast. Journalists who criticized the war were pressured. However, military reviewed all news reports after broadcast. Journalists who criticized the war were pressured. Some reporters defied the military. In 1965 Morley Safer of CBS reported on US soldiers torching the village of Cam Ne: Some reporters defied the military. In 1965 Morley Safer of CBS reported on US soldiers torching the village of Cam Ne: http://www.youtube.com/watch?v=hNYZZi25Ttg Fred Friendly resigned from CBS in 1966 when the network refused to air Senate hearings critical of the Vietnam War Fred Friendly resigned from CBS in 1966 when the network refused to air Senate hearings critical of the Vietnam War

7. THE GROWTH OF COUNTER-CULTURE Americans started turning against TV and “The Establishment” and embracing alternative media: underground film, off-Broadway theater, cafes, folk rock, newsletters, demonstrations, marches, sit-ins, teach- ins, love-ins. TV did not know how to handle hippies, yippies, teeny-boppers and peaceniks. CBS removed a performance by Pete Seeger from The Smothers Brothers Comedy Hour: http://www.youtube.com/watch?v=j3SysxG6yoE “Make Love Not War” was a popular slogan. Civil Rights movements linked their cause with the peace movement.

8. 1968 Johnson loses TV support for war. Cronkite sees a “stalemate,” Frank McGee (NBC) says US is “losing the war.” Johnson loses TV support for war. Cronkite sees a “stalemate,” Frank McGee (NBC) says US is “losing the war.” March 31 - Johnson withdraws from 1968 presidential race. March 31 - Johnson withdraws from 1968 presidential race. April 4 – Martin Luther King is assassinated in Memphis. http://www.youtube.com/watch?v=pi6NeuFr5Us April 4 – Martin Luther King is assassinated in Memphis. http://www.youtube.com/watch?v=pi6NeuFr5Us June 5 – Robert F. Kennedy is assassinated in Los Angeles. June 5 – Robert F. Kennedy is assassinated in Los Angeles. July – Riots erupt outside of Democratic National Convention in Chicago http://www.youtube.com/watch?v=epxmX_58tOo http://www.youtube.com/watch?v=MnqMTcdbGpg July – Riots erupt outside of Democratic National Convention in Chicago http://www.youtube.com/watch?v=epxmX_58tOo http://www.youtube.com/watch?v=MnqMTcdbGpg November – Richard M. Nixon is elected president November – Richard M. Nixon is elected president