1.  The Sixties RTV 3007 Intro to Television

2. The Shape of TV in 1964 The Shape of TV in 1964  CBS pays $28 million for the rights to NFL Football. Turns a profit immediately.  The instant replay transforms football from an incomprehensible jumble on screen to a ballet of end-runs, passes, strategy and coordination.  SuperBowl 1, 1967: https://www.youtube.com/watch?v=RvJY249Nd I4

3. The Shape of TV in 1964  Afternoon soap operas catch on and become very profitable. Days of our Lives 1965: https://www.youtube.com/watch?v=_jXTPRoijVc  Johnny Carson takes over The Tonight Show, launching late- night talk shows as a TV staple. https://www.youtube.com/watch?v=FacckmX3BkU Popular TV dramas were centered around the theme of clandestine international operations by the CIA: Mission: Impossible, The Man from U.N.C.L.E., I Spy and Get Smart. Amazon

4. The Birth of Cable TV  Cable TV grew out of Community Antenna TV (CATV).  CATV was popular in areas where broadcast reception was difficult. A large antenna was constructed and cables run from the antenna to individual homes.  By 1962, 800 cable systems served 850,000 homes.  FCC forbid cable systems from carrying anything but local broadcast signals until 1972.  Home Box Office launches in 1972. HBO was the first cable network to use satellite transmission.  By 1979, more than 16 million US homes subscribed to cable TV.

5. The Daisy Ad – 1964 Presidential Race  US involvement in Vietnam was highlighted in 1964 presidential campaign  GOP candidate Barry Goldwater suggested using “low-level atomic device”  Johnson campaign responded with the Daisy and Ice Cream ads: http://www.youtube.com/watch?v=-DhkY6d9uqQ http://www.youtube.com/watch?v=N5CHYSUfQ_Y  Ads were developed by Doyle, Dane Bernbach  Ads were shown on TV only once. They were replayed endlessly on news and talk shows.

6. 1964 The Vietnam War Begins  Johnson escalated US involvement in Vietnam in 1964, violating international agreements and limitations placed on the presidency by Congress.  In 1964, US warships were attacked by North Vietnamese forces. The Senate passed the Gulf of Tonkin Resolution, which let the US use “all necessary measures” to “prevent further aggression.” http://www.youtube.com/watch?v=rd6z KqGcaOM

7. Press Coverage of Vietnam War  Although the press was supportive of the Vietnam efforts, US public opinion started to turn against US involvement.  Johnson exerted great pressure on US news organizations to cover Vietnam War in a supportive manner  Press travelled with military in Vietnam. They were not censored and could go where they wanted to.  However, military reviewed all news reports after broadcast. Journalists who criticized the war were pressured.

8. Press coverage of vietnam war  Some reporters defied the military. In 1965 Morley Safer of CBS reported on US soldiers torching the village of Cam Ne: http://www.youtube.com/watch?v=hNYZZi25Ttg  Fred Friendly resigned from CBS in 1966 when the network refused to air Senate hearings critical of the Vietnam War

9. The Growth of the Counter-Culture  Americans started turning against TV and “The Establishment” and embraced alternative media: underground film, off-Broadway theater, cafes, folk rock, demonstrations, marches, sit-ins, teach-ins, love-ins.  TV did not know how to handle hippies, yippies, teeny-boppers and peaceniks.  CBS removed a performance by Pete Seeger from The Smothers Brothers Comedy Hour: http://www.youtube.com/watch?v=j3SysxG6yoE

10. The Growth of the Counter-Culture  “Make Love Not War” was a popular slogan. Members of the Civil Rights movements linked their cause with the peace movement.  Blowing in the Wind – https://www.youtube.com/watch?v=Ld6fAO4idaI  Where Have All the Flowers Gone? https://www.youtube.com/watch?v=4Qt57c7rnHM

11. 1968  Johnson loses TV support for war.  Cronkite sees a “stalemate,” Frank McGee (NBC) says US is “losing the war.”  March 31 - Johnson withdraws from 1968 presidential race https://www.youtube.com/watch?v=2-FibDxpkb0

12. 1968  April 4 – Martin Luther King is assassinated in Memphis. http://www.youtube.com/watch?v=pi6NeuFr5Us  June 5 – Robert F. Kennedy is assassinated in Los Angeles. https://www.youtube.com/watch?v=bsYLelmN6BA  July – Riots erupt outside of Democratic National Convention in Chicago http://www.youtube.com/watch?v=epxmX_58tOo http://www.youtube.com/watch?v=MnqMTcdbGpg

13. 1968  November – Richard M. Nixon is elected president https://www.youtube.com/watch?v=v3xT-lSIC7A  Imagine (1971) https://www.youtube.com/watch?v=DVg2EJvvlF8

14.  The Moon Landing RTV3007* INTRODUCTION TO TELEVISION

15. First Moon Landing – JULY 20, 1969  Realization of a goal set by Pres. John F. Kennedy  Apollo 11 crew – Buzz Aldrin, Neil Armstrong  NASA’s fifth manned space mission  Broadcast to a world-wide audience  Actions of the astronauts were scripted for a TV audience  CBS Coverage (some animation used):  http://www.youtube.com/watch?v=sJv5_y2l5as  First Moon Walk:  http://www.youtube.com/watch?v=RM

16.  The End of Nixon RTV 3007 * INTRODUCTION TO TELEVISION

17. The End of Nixon  May 4, 1970 - Kent State Shootings https://www.youtube.com/watch?v=68g76j9VBvM June 17, 1972 - Break-in at the Watergate Hotel https://www.youtube.com/watch?v=hsx7TZ-r4b4  May 17-August 7, 1973 - Watergate hearings televised http://www.youtube.com/watch?v=IfXPcQroX1U  March 1, 1974 – Indictment of “Watergate 7”  August 9, 1974 - Nixon Resigns http://www.youtube.com/watch?v=ZEOGJJ7UKFM

18. The End of Vietnam  April 30, 1975 - The Fall of Saigon ABC - http://www.youtube.com/watch?v=ICFI0nUvJVo ITN - http://www.youtube.com/watch?v=3AiyFF9qOls