1. About Us

2. 2 Companies / brands we’ve worked with

3. 3 Products we’ve promoted At home around the house

4. 4 Homeowners Builders Retailers Target audiences Plumbing Contractors Editors/ Bloggers Architects Interior Designers Facility Managers Do-It- Yourselfers PMPs Media Spokespeople Showroom Managers

5. 5 Influencers, decision makers & buyers Homeowners Builders Retailers Plumbing Contractors Editors/ Bloggers Architects Interior Designers Facility Managers Do-It- Yourselfers PMPs Media Spokespeople Showroom Managers Consumers

6. 6 Areas of expertise Strategic counsel Product publicity Media relations Bylined articles Employee and customer video Trade shows and special events Internet and intranet content Targeted and thoughtful

7. 7 Where and when to communicate At work –Trade journals –Meetings, associations At home, on the road –Newspapers, TV, radio Online –Media online editions –Web sites, blogs Wherever and whenever they’re receptive

8. 8 How to break through Clear, concise, consistent –Elevator speech (internal) –Sound bite (external) Confident –“I speak your language” Conversational –Straight talk –No marketing speak Unique point-of-view

9. 9 Working together With clients –Establish clear metrics that support business objectives –Ongoing reporting, evaluation and adjustment With communications partners –Consistent messages –Support and supplement advertising schedule –Share information and resources With customers and media –Targeted and thoughtful –Develop and nurture long-term relationships

10. Defining your space Miriam Tensuan miriam@inperspective.us 917.886.8640