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BOUNCEWEAR BASKETBALLSPECIALTY CONCEPT : BASKETBALL + LIFESTYLE COLLECTIONS BASKETBALL BEST INLINE SLS BETTER / BEST JORDAN BRAND ENHANCER QUICKSTRIKE.

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Presentation on theme: "BOUNCEWEAR BASKETBALLSPECIALTY CONCEPT : BASKETBALL + LIFESTYLE COLLECTIONS BASKETBALL BEST INLINE SLS BETTER / BEST JORDAN BRAND ENHANCER QUICKSTRIKE."— Presentation transcript:

1 BOUNCEWEAR BASKETBALLSPECIALTY CONCEPT : BASKETBALL + LIFESTYLE COLLECTIONS BASKETBALL BEST INLINE SLS BETTER / BEST JORDAN BRAND ENHANCER QUICKSTRIKE LOCATIONS ANTWERP LEUVEN HOUTHALEN GENT* * OPEN JULY 2012 FY10 TotalFY11 TotalFY12 Total Global Category Summary BASKETBALL207.889334.222414.456 NIKE SPORTSWEAR20.49231.07256.465 YOUNG ATHLETES12.15232.12433.491 FOOTBALL, BASEBALL, AT1.8431431 242.377397.431504.443

2 BOUNCEWEAR Merchandise Comments; Type of retail ; Basketball Specialty Merchandise Preferred Concept ; Amplify Basketball door, merchandise preferred mix ; 70% performance / 30 % lifestyle Distribution channel ; Sporting Goods Best Assortment ; Pinnacle Basketball Jordan partner ; Yes, Merchandise preferred Mix ; 60% performance / 40 % Retro Bouncewear could potentially be a Nike showcase basketball door. Currently it meets half way. The store is breathing basketball and the owner old [professional player] is passionate about the game. We do have the opportunity to elevate our presentation by creating story telling tables (as discussed). Clothing is (packed) on racks across the store. We should support the owner to edit to amplify and be more focus on seasonal themes. This way we will be able to create a stronger impact and show Nike Basketball seasonal vision. Our basketball range is offered broadly and all signature models and key performance (innovation) models are presented. This store should have access to QS and Limited edition performance basketball styles (eg. All Star pack). This will help to increase being (Nike) basketball destination door and strengthen their image.

3 NSW SLS BEST TIER+ GROUND FLOOR FIRST FLOOR - SKATE COLLECTIONS INLINE SLS BETTER / BEST QUICKSTRIKE JORDAN BRAND ENHANCER LOCATION BRUSSELS (MPT) AMPLIFY STRATEGY RUNNING BASKETBALL Glbl CatSum of CF UnitsCF Amount BASKETBALL2518154,696 NIKE SPORTSWEAR3106165,674 Grand Total5624320,370 FY12

4 Merchandise comments Type of retail ; Sport lifestyle door / Sneaker Gallery Merchandise Preferred Concept ; NSW door Distribution channel ; Sport lifestyle Best Assortment ; Best level NSW Jordan partner ; Currently only retro offerings, Merchandise preference is not to be a Jordan door unless the complete Jordan brand story the complete Jordan brand story will be presented; Jordan corner door assortment. (potential mix 60% retro/ 30% casual / 10% performance ) Sport lifestyle door with all on-trend brands and styles being presented. Skate concept at the first floor. Sizeable Retro Jordan range with styles being sold above the recommended retail prices. As a result Jordan retro styles are not liquidating within our preferred liquidation period and the total offering is increasing. Action is required to protect our Retro Jordan business and be true to our guidelines.

5 NSW SLS BEST – URBAN TIER+ CONCEPT : BASKETBALL, COLLEGE, TEAMS… STRONG PROJECT – STARTED FA11 COLLECTIONS INLINE SLS BETTER / BEST (ONLY URBAN) JORDAN BRAND ENHANCER LOCATION BRUSSELS (MPT) AMPLIFY STRATEGY B-BALL Glbl CatSum of CF UnitsCF Amount BASKETBALL64828,140 NIKE SPORTSWEAR111451,707 YOUNG ATHLETES10213 Grand Total177280,060 FY12

6 Merchandise comments Type of retail ; Sport lifestyle door Merchandise Preferred Concept ; Amplify Basketball door, merchandise preferred mix ; 60% lifestyle / 40% performance Distribution channel ; Sport lifestyle Best Assortment ; Best level NSW / Basketball & Jordan Corner assortment Jordan partner ; Yes, Merchandise preferred Mix ; 60% retro / 40 % Performance Comments ; Interesting (new) concept based on fictive American college team. Concept is embracing the Americana lifestyle. Store is located in the opposite side of FRESH. This concept should be able to sell performance basketball models. We should offer basketball signature models, Jordan performance models and create a story telling visual lay out to be able to show Nike’s basketball vision and focus on seasonal themes.

7 NSW SLS BEST QUICKSTRIKE TIER+ COLLECTIONS INLINE SLS BETTER / BEST JORDAN BRAND ENHANCER LOCATION ANTWERP (MPT) AMPLIFY STRATEGY B-BALL Global Category SummaryFY10 TotalFY11 TotalFY12 Total BASKETBALL55,34948,519121,891 NIKE SPORTSWEAR18,36755,15779,329 YOUNG ATHLETES1609,8373,860 Grand Total73,876113,514205,079

8 Merchandise comments Type of retail ; Sport lifestyle door Merchandise Preferred Concept ; Amplify Basketball door, merchandise preferred mix ; 70% lifestyle / 30% performance Distribution channel ; Sport lifestyle Best Assortment ; Best level / DA NSW destination / Basketball & Jordan Corner Jordan partner ; Yes, Merchandise preferred Mix ; 70% retro / 30 % Performance Owner is already supporting the Amplify Basketball concept and is starting to add performance Jordan styles to his range. He is really open to continue and strengthen the Nike partnership and he is open to implement our basketball vision and strategies.. This concept should be able to sell performance basketball models. We should offer basketball signature models, Jordan performance models and create a story telling visual lay out to be able to show Nike’s basketball vision and focus on seasonal themes.


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