1. Four Layout Principles November 30, 2007

2. Proximity The grouping of like elements –Example: Company Info: Address, phone #, fax & web address appear together Individual Info: Direct phone line, email address should be grouped but not in close proximity to company info

3. Proximity

4. Alignment The visual connection of all elements –Unifies elements that are physically separated –Example: Lines things up vertically or horizontally –USE GRIDS & GRIDLINES

5. Alignment

6. Repetition The repeated use of visual elements –Same fonts –Use words that say what you do and pictures that say the same thing!

7. Contrast A marked difference between elements –Creates organizational hierarchy –Must be definite Example: –Bold vs not –Thin line vs thick line –Large type vs small type –Light and dark colours

8. Contrast

9. Colours Warm Colours –Example : Red, Orange, Yellow & Brown Danger Power Passion Strength Blood War

10. Colours Cool Colours –Example: Green, Blue & Purple Nature Life New Growth Energy Faith Money Royalty Richness Sensitivity

11. Colours White –Purity –Cleanliness –Clarity