1. Copyright © 2015 Pearson Education, Inc. INTRODUCTION TO THE MARKETING PLAN/SWOT ANALYSIS DO NOW Open your electronic notebook Think about your strengths and weaknesses Record 3 strengths and 3 weaknesses in your electronic notebook PollEv.com/mkwiecinski258 2 - 1

2. Copyright © 2015 Pearson Education, Inc. SWOT Strengths Weaknesses Opportunities Threats Provides a way to analyze your business and its environment.

3. Copyright © 2015 Pearson Education, Inc. SWOT Think of one S.W.O.T. for one of the companies listed below: Starbucks Disney Apple Microsoft Record in your notebook. We will go back to this later.

4. Copyright © 2015 Pearson Education, Inc. SWOT Analysis Good marketing relies on good plans. A business can analyze its strengths, weaknesses, opportunities and threats in the marketplace. A SWOT analysis prepares a company for competition and provides guidance and direction for future marketing strategies.

5. Copyright © 2015 Pearson Education, Inc. SWOT Analysis: Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) 2 - 5

6. Copyright © 2015 Pearson Education, Inc. SWOT Analysis Strengths Innovation Value/Price Competitive Edge Financial Situation Production Capabilities Company Staff Brand Reputation Weaknesses Financials Experience Supply Chain Production Capabilities Distribution Capabilities Company Staff Poor Customer Service Opportunities Weak competitors Market growth Lifestyle Trends Niche Market Technology Innovation Threats New Technologies Strong Competitors Market Demand Poor Economy Government Regulation

7. Copyright © 2015 Pearson Education, Inc. Think Pair Share Go back to your recordings on the business you chose earlier in the lesson. Now that you have more information, add some more strengths, weaknesses, opportunities and threats for that company Share with your elbow partner

8. Copyright © 2015 Pearson Education, Inc. Activity 1 -Evaluate your own “Productiveness” SW OT Successful Student

9. Copyright © 2015 Pearson Education, Inc. Activity #1 Part 2 Evaluate your weaknesses, what type of plan could you put in place to strengthen your weaknesses and counter your threats

10. Copyright © 2015 Pearson Education, Inc. Activity 1 -Evaluate your own “Productiveness” Strength – Time management skills Weakness – Presentation Skills Opportunity – Extra Help from Teachers Threat – Workload is heavy and have practice right after school Successful Student

11. Copyright © 2015 Pearson Education, Inc. Ticket Out Kahoot It! Open your browser and go to kahoot.it Enter the pin number on the screen and get ready!