2. History Started by two brothers Darren and Dylan wells Planted too many pumpkins Decided to sell extra pumpkins Autumn Harvest is the largest supplier of mini pumpkins and gourds.

3. Pumpkins Jack Be Little Our most popular miniature pumpkin! Has a medium orange coloring with deep ribbing. Averages 3-4 inches in diameter and 2 inches tall. Li’l Pump-Ke-Mon These are white pumpkins with orange striped light ribbing. They average 4-6 ½ inches in diameter and 3 inches tall.

4. … Pumpkins… Baby Boo Ghostly white with deep ribbing. The Baby boo’s average diameter is 2.5 to 3.5 inches and approximately 2 inches high. Wee Be Little Medium to deep orange in color, approximately 3- 4 inch globe. Looks most like a miniature Jack- o- lantern. A wonderful decoration for around the house!

5. Mixed Bags! Mixed Pumpkins Cannot decide which pumpkin to order? How about our pumpkin mix that includes 6 Jack-Be-Little’s, 6 Wee Be Little’s, and 6 Baby Boo’s Mixed Gourds A range of color, size, shape & textures. Varieties in the mix include small ornamentals, Fancy Warted, Crown of Thorns, and Autumn Wings & Galaxy of the Stars.

6. Pumpkin Prep! Customers can chose the type of processing they want. Below are the different process types! Natural Each pumpkin is washed and thoroughly cleaned and inspected before it ever reaches the customers hands. Waxed Any of the pumpkins (except for the Baby Boo’s) can be ordered with a wax coating giving each and exceptional shine. Field Run Bulk products can be purchased with field run processing. This means the product is fresh picked out of the field with no other processing involved.

7. Squash Delicatta Squash Delicatta Squash have a sweet potato-like flavor. They are three inches in diameter and six to eight inches long, cream colored with green stripes down the fruit. Kabocha Squash Kabocha’s Squash weight is around ten plus pounds bluish-gray color. Very hard shelled, the flesh is a deep orange color, thick, very sweet, dry and fine grained.

8. …Squash… Acorn Squash Acorn Squash produce two pound, glossy dark green, acorn-shaped fruits with a small seed cavity and pale orange flesh. Spaghetti / Pasta Squash Spaghetti/Pasta Squash are shaped like a cylinder, eight inches long, weighing about four pounds, smooth and yellow in color

9. …Squash Butternut Squash Butternut Squash are light tan, seven to nine inches long with a thick neck and a small seed cavity. The flesh is a wonderful, bright orange.

10. S.W.O.T Analysis StrengthsWeaknesses OpportunitiesThreats

11. S.W.O.T Analysis Strengths Website Products Weaknesses OpportunitiesThreats

12. S.W.O.T Analysis Strengths Weaknesses Seasonality Local Retailers OpportunitiesThreats

13. S.W.O.T Analysis StrengthsWeaknesses Opportunities Google Adwords Harvest Own Seeds Event Hosting Threats

14. S.W.O.T Analysis StrengthsWeaknesses Opportunities Threats Easy Entry Suppliers

15. Five Forces Threat of New Entry- Low High cost to get going. Have to have an establish name to get into stores.

16. Five Forces Competitive Rivalry- Low Few competitors Geographically separated Share a lot of information

17. Five Forces Buyer Power- Low to Moderate There is many customers but not many choices. Large Grocers and retails have some power.

18. Five Forces Threat of Substitution - Moderate Local Fruit stands Other fall decorations

19. Five Forces Supplier Power- Low Many Suppliers Basic office needs Able to switch suppliers very easy