1. AKC Parent Club Conference 2010 Parent Club Communications & Media Resources Lisa Peterson Director of Communications

2. Working with Parent Clubs AKC Meet the Breeds ® – AENC AKC Meet the Breeds ® – AENC DVD Inserts – Breeds in Movies DVD Inserts – Breeds in Movies Press Releases Press Releases Marmaduke Marmaduke Obama Dog Obama Dog Meet the Breeds t m Meet the Breeds t m

3. Meet the Breeds TM October 16 & 17, 2010 Biggest Educational Opportunity in the Country Biggest Educational Opportunity in the Country NYC Jacob Javits Center, 36,000 attendees NYC Jacob Javits Center, 36,000 attendees Largest Media Market in U.S. Largest Media Market in U.S. More than 450 million media impressions were garnered for the 2009 event – live remotes on Fox & Friends More than 450 million media impressions were garnered for the 2009 event – live remotes on Fox & Friends

4. Club Communications Resources

5. Club Publicity Tools Quarterly E-newsletter Quarterly E-newsletter Sample Media Templates Sample Media Templates TV & Print Ads TV & Print Ads PSA (Print & TV) PSA (Print & TV) PR Tips and Tools Online PR Tips and Tools Online

6. AKC Syndicate Username: akcnews Username: akcnews Password: editor Password: editor AKC Meet the Breeds ® (worked with Parent Clubs for content) AKC Meet the Breeds ® (worked with Parent Clubs for content) Ask AKC – Advice Column Ask AKC – Advice Column Photos & Features Photos & Features Helpful Dog Owner Tips Helpful Dog Owner Tips Press Releases & Articles Press Releases & Articles

7. Downloadable Fliers Parent Club Breed Fliers Recruitment Publicity

8. AKC Logo Branding For use by member clubs For use by member clubs Website resources Website resources Online Logo (http://www.akc.org/clubs/logo_info.cfm) Online Logo (http://www.akc.org/clubs/logo_info.cfm) Username: akclogo Username: akclogo Password: club Password: club

9. Educational Requirements Programs Classified Advertisement Program Classified Advertisement Program Demand AKC Papers Demand AKC Papers www.puppybuyerinfo.com www.puppybuyerinfo.com www.puppybuyerinfo.com Co-brand with AKC logo Co-brand with AKC logo

10. Lisa Peterson Director of Communications 212-696-8360 lxp@akc.org Lisa Peterson Director of Communications 212-696-8360 lxp@akc.org lxp@akc.org Questions?