1. Corporate Social Responsibility In words ? In action ?

2. Corporate Social Responsibility  “The continuing commitment by companies to behave ethically and to contribute to economic development, while improving the quality of life of the workforce and their families, as well as the local community and society at large.” - World Business Council for Sustainable Development

3. CSR, What does this involve?  Some examples of how this commitment may be undertaken include:  Investing in community projects  Supporting research initiatives  Introducing occupational health and safety measures  Adopting environmentally friendly practices  Drafting and applying a code of ethics to company operations

4. CSR in Action, some examples:  Salesforce.com Its CSR policy is to give 1% of its profit (in the form of products), 1% of its employees' time, and 1% of its equity to charities and other non- profit organisations.  Tyson Foods & Hunger Relief This offers a direct example of a major company tying its corporate social responsibility efforts to its core mission: “Food”.

5.  Google  Redefining the notion of traditional philanthropy by spending more than $25 million in new grants and investments not only for solving, but for “predicting” and “preventing” crises.  Preventing outbreaks of infectious disease  Monitoring climate changes in ecosystems in Africa and the Amazon  Helping governments in underserved countries improve their public services  Funding small businesses in developing regions Google Extends a Helping Hand to the World

6. Conclusion  The concept of CSR is no doubt here to stay  The great majority of CSR cases appear to be having a sincere and positive impact, not only for the wider community, but for the companies themselves.  Sources:  Center for Corporate Citizenship, http://www.bcccc.net/index.cfm?pageId=2202 http://www.bcccc.net/index.cfm?pageId=2202  “Examples of Corporate Social Responsibility Done Right”, http://www.socialbrite.org/2010/04/22/4- examples-of-corporate-social-responsibility-done-right/http://www.socialbrite.org/2010/04/22/4- examples-of-corporate-social-responsibility-done-right/  “Is Corporate Social Responsibility Responsible?” http://www.forbes.com/2006/11/16/leadershiphilanthro py-charity-lead-citizen-cx_ba_1128directorship.html http://www.forbes.com/2006/11/16/leadershiphilanthro py-charity-lead-citizen-cx_ba_1128directorship.html