1. Logo Design Using Line Quality and Graphic Style in Your Design

2. Why Vector Art? We create logo’s as vector art because it is flexible, powerful and easily edited, this is important when clients want to make changes Vector art can be scaled up infinitely without losing quality!

3. Pencil to Vector Creating a logo design requires many phases Many meetings and review sessions are required to arrive at a design that works Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography

4. Final Art: Graphic Style Decide what your “graphic style” will be Will it be bold, simple and cute?

5. Final Art: Graphic Style Will it be sleek, technical and sedate?

6. Final Art: Graphic Style Will it be cartoony, fun and cool?

7. Final Art: Graphic Style Will it be high tech and 3D?

8. Final Art: Graphic Style There is a wide range of styles to choose Choose what fits your concept and market

9. Final Art: Line Quality Line Quality refers to the smoothness and precise nature of your lines We use the Pen Tool to create perfect smooth lines Take your time with this part, if it doesn’t look right try again!

10. Final Art: Line Shape If you have line art in your logo your line shape is important! Do you want an artistic look to your line? Try a custom “Art Brush” from the Brush Library in AI These line shapes are all created with the Stroke Palette in AI

11. Final Art: Line Shape

12. Color Matters! Color makes a huge difference, use colors that are appropriate for your design

13. Review Decide on your graphic “look” based on your concept or subject Research competitors Spend time on line quality, alignment, layout. Make it perfect Make your line shape perfect, use custom brushes for graceful tapering lines and use line thickness to add emphasis