1. Media Literacy Paradigm Paradigm: a philosophical and theoretical framework of a discipline within which theories, laws, and generalizations and the experiments performed in support of them are formulated Or it is a specific way of looking at something

2. Step 1: Classify the Product Concept: All media messages have some basic identifiable properties

3. Step 1: Classify the Product Questions: What medium is used? the genre? Is it part of a whole or complete by itself?

4. Comics

5. Step 2: Examine its origins Concept: All media messages are constructed by someone.

6. Step 2: Examine its origins Questions: Who is the sender of the message? Who paid for the message? How many people actually put it together and what did each do? What is the content based on? an actual event? an idea? whose idea? What is the purpose or intent of the message? Is it clear or hidden?

8. Step 3: Analyze its mediation Concept: Media messages are constructed using a creative language with its own rules.

9. Step 3: Analyze its mediation Questions: What techniques are used to attract my attention? colors, shapes; sounds or silence; movement, symbols; props, settings, clothing; words – written or spoken Conventions of presentation: routines or patterns, traditions, stereotypes, narrative formulas, camera angles and point of view, use of graphics and layouts What is emphasized and what is left out?

10. Step 3: Analyze its mediation Concept: Language of Comics, McCloud’s Undestanding Comics

11. Step 4: Investigate its consumption Concepts Different people experience the same message differently.

12. Step 4: Investigate its consumption Questions: Who is the intended audience and why? What is the motivation for consuming the product? Who has access to it? Is anything needed to consume the product? How many ways might you interpret this message? How might background (gender, ethnicity, age, religion, economic status, familiarity with product, etc.) influence one’s reaction?

13. Step 5: Perceive its impact Concept Media have embedded values and points of view.

14. Step 5: Perceive its impact Questions: What lifestyles, values, and points of view are represented in or omitted from this message? What judgments are made about personal or social relationships? about political, economic, or moral values? What is the cultural context? What Ideas are being sold?

15. Step 5: Perceive its impact Questions: What type of person is the consumer asked to identify with? What kinds of behaviors and consequences are shown? Who or what is left out? What are personal/societal effects of consuming this? the effects on your time /money? the effects on future experiences with the media?

16. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

17. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

18. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

19. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

20. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

21. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact

22. Apply the Paradigm: Classify the Product Examine its origins Analyze its mediation Investigate its consumption Perceive its impact