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Published byFerdinand Hodges Modified over 9 years ago
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Innovation Engineering CREATE Fundamentals
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Our Destination Meaningful Meaning Purpose Value Significance Unique Novel Unusual Provocative Unexpected
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Meaningful Uniqueness Customers are willing to pay more money for your offering – Product offering – Service offering – Employee offering
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The Relationship Uniqueness Meaningfulness SOS WOW WEIRD
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S = stimulus D = diversity F = fear
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Stimulus Response Model Stimuli Eureka
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Diversity Multiplies Stimuli What do you think of ???
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Diversity Multiplies Stimuli “beauty” “Vitamin C” “Rose Water” “Tango”
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Osborn’s Creativity Principles 1.Deferment of Judgment 2.Quantity Breeds Quality
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Related/Unrelated Stimulus StimulusFree AssociationUnique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment.
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Related/Unrelated Stimulus StimulusFree AssociationUnique Idea Analyzed 430 playground accidents, 31% fractures. Swings, bars accounted for 71% of accidents. 10% occurred without equipment. African Safari
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Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking
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Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking Stu Parking
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Customer Problems as Stimulus StimulusReal ProblemMeaningful Idea Student Parking Learning to play Violin Stu Parking
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From Weird to WOW SOSWeird IdeaWOW Idea Breakfast with coffee, toast, cereal Lot’s of kitchen gadgets, No cupboards Hanging clothes in small closets
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Mind Mapping Ideas for New Type of Pizza Related: Types of Customers Related: Occasions Breakfast Unrelated: Rock & Roll Unrelated: Smart Phones
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Innovation Engineering Problem, Promise, Proof
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Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem
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Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem Home Foundation
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Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem Home Foundation University
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Benefit Promise Item Unique Features Foundation Float Promise Why should I care
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Benefit Promise Item Unique Features Foundation Float Promise Why should I care True Green Organic Lawn Care
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Benefit Promise Item Unique Features Foundation Float Promise Why should I care True Green Organic Lawn Care Dina’s Kitchen Prep
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Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care
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Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care TruGreen lawn care makes your yard look great
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Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care TruGreen lawn care makes your yard look great Our ceramic grill is the best there is
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