2. Pac-Man (1982)

3. Story: What is going to happen next? Natural curiosity about humans. Justifies what you are doing, rather than red/green/blue cardkeys. Eye Candy / Ear Candy Next Goal that is clear, within-reach ("Just One More") Feeling of Constant Improvement Collection / Hoarding (via Skinner Box) Game Design Best Practices

4. Skinner Box Operant conditioning with variable-ratio reward scheduling.

5. Skinner Boxes

7. Story: What is going to happen next? Natural curiosity about humans. Justifies what you are doing, rather than red/green/blue cardkeys. Eye Candy / Ear Candy Next Goal that is clear, within-reach ("Just One More") Feeling of Constant Improvement Collection / Hoarding (via Skinner Box) Game Design Best Practices

14. A Question to Ask

15. What is Boredom?

16. A healthy response to unproductive situations.

17. Like simulated annealing…

23. “It is better to be a conscious slave than a happy one.” The word “slave” clarifies the nature of the ultimate consequences being considered: they are exploitative and hence aversive. What the slave is to be conscious of is his misery; and a system of slavery so well designed that it does not breed revolt is the real threat.

24. “The problem is to free men, not from control, but from certain kinds of control, and it can be solved only if our analysis takes all consequences into account. How people feel about control … does not lead to useful distinctions.”

29. “Many of today's console games exert a time crush. They demand tens or even hundreds of hours of attention to complete, some or most of which often feels empty. In that respect, one could argue that many games seem to destroy time….

30. “But social games do something even more violent: they also destroy the time we spend away from them... through obligation, worry, and dread over missed opportunities.” Ian Bogost

36. A/B Split Testing to Maximize Profit

40. A Spectrum of Games

43. Designer’s Defense: “We’re just giving people what they want… They’re having fun.”

44. These really are “good game design” How to respect the player? They are also extremely manipulative.

45. My personal approach

46. an intensely personal game

47. a game on a subject that interests me very much, right now

48. the game that will impact players' lives in the way that I want, while still making a reasonable amount of money

49. With respect comes the possibility for open and honest communciation

53. “Games should just be fun. What is the big deal? I am having fun.”

54. “Writers and people who had command of words were respected and feared as people who manipulated magic. In latter times I think that artists and writers have allowed themselves to be sold down the river. They have accepted the prevailing belief that art and writing are merely forms of entertainment. They're not seen as transformative forces that can change a human being, that can change a society. They are seen as simple entertainment -- things with which we can fill twenty minutes, half an hour, while we're waiting to die.

55. “It is not the job of artists to give the audience what the audience want. If the audience knew what they needed, then they wouldn't be the audience; they would be the artists. It is the job of artists to give the audience what they need.” Alan Moore The Mindscape of Alan Moore