1. Marketing to Mobile Steve Kosh - Mohawk stephen.kosh@mohawkcollege.ca

2. Why Marketing to Mobile -What marketing methods do we use to mobile?

3. Methods to Market to Mobile Students’ Phones Email Video Text Social Media Apps

4. Why Market to Mobile 2 3 4 51 Apps on Mobile Video on Mobile Texting to Mobile Marketing to Mobile Email to Mobile No Social Media today!

5. Posters don’t work when heads are down Why Market to Mobile Digital Signage doesn’t work when heads are down Face-to-face promo booths don’t work when heads are down

6. Why Marketing to Mobile Blended Learning / Distance Ed -Learning outside the “traditional classroom” Never step foot on campus!

7. Why Marketing to Mobile -73% of Canadians have a Smart Phones -90% of our demographic (18-24) have Smart Phones

8. APPS for Mobile -Do students really want another App? -Do students know what they want? -Will shortcut to desktop suffice???

9. APPS for Mobile -Save your website to your desktop!

10. APPS for Mobile -Cost -Steps in getting App approved -Red tape with edits to your App -Is it redundant redundant? Consideration checklist for Apps

11. -How do friends get in touch on mobile?

12. Texting to Mobile

13. Why Marketing to Mobile -Why can’t we text to Students’ phones? -Invasive -Spam -We don’t have their phone number I AM HERE TO TELL YOU THAT YOU CAN!

14. Texting Program -Implemented in September 2015 -102% Class Rep Buy In -Over 2,800 #’s collected

15. Swift Gateway (Eastern Canada) www.smsgateway.ca

17. Video Marketing CONSIDERATIONS FOR TEXTING -Must ultra-target (absolutely no spam) -Building your databases -Budget

18. Video Marketing CONSIDERATIONS WHEN VIDEO MARKETING -How long in your video? -Is it mobile friendly? -Will it play on all phones? (test) VS.

19. Email Marketing CONSIDERATIONS FOR EMAIL MARKETING -Target -Limit frequency (what’s acceptable?) -Verbiage

20. Email Marketing -Any other platforms?

21. MOBILE CAMPAIGN

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