1. © Fraunhofer MOEZ 1 Technology ManagementKonzept Rajesh Shankar, 12. Juli 2012

2. © Fraunhofer MOEZ 2 AGENDA 1.Why India? 2.Why Technology? 3.Technology Adaptation Strategy 4.Technology Implementation Strategy 5.Technology Management

3. © Fraunhofer MOEZ 3 Megatrend (1/2) : Emerging middle class 2010

4. © Fraunhofer MOEZ 4 Megatrend (2/2) : Emerging middle class 2020

5. © Fraunhofer MOEZ 5 Future Consumption Pattern in India

6. © Fraunhofer MOEZ 6 Did you know? The total wealth of India has tripled in a decade to $3.5 trillion and is expected to double again in the next 5 years (Source: Credit Suisse) The urban-household income would top $4 trillion in next 20 years (Source: US Dept. of Commerce) India is expected to invest $1.2 trillion on its infrastructure over next 2 decades (Source: McKinsey) India is a huge and rising talent pool: 4 million graduates in 2011. By 2020, additional 800 universities and 35,000+ colleges are required to enable the targeted 46 million children to avail college education (Source: E&Y)

7. © Fraunhofer MOEZ 7 Technology Adaptation Strategy Targeting European technology & research SME‘s, which look for a new market Providing a customized technology adaptation solution (lokalization tool) If the company goes succesfully through the localization phase  decision to set up business in India Technology Localization

8. © Fraunhofer MOEZ 8 Technology Implementation Strategy Business Expertise Technology Expertise BLM Business Logic Model (BLM): Bringing in European Technology Finetuning of technology to the local Indian concept Hands holding until the break-even is reached

9. © Fraunhofer MOEZ 9 Technology Management Provisiong a long-term solution Hybridization concept Innovation outlook Upgrading manufacturing setups to the latest technologies Sustainable optimization plan Technology Expertise - Work on the component level - Pilot demostration - Manufac turing Business Expertise - Business logic - Sales & marketing - Creation of business awareness

10. © Fraunhofer MOEZ 10 Thank you for your attention!