1. HEPTech Reaching Out www.ktn-uk.org Ian Tracey ian.tracey@ktn-uk.org @iantracey

2. Use other networks

3. Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom European Enterprise Network Its across Europe

4. Albania, Armenia, Bosnia and Herzegovina, Brazil, Canada, Chile, China, Egypt, Iceland India, Israel, Japan, Mexico, Moldova, Montenegro, Morocco, Norway, Russia, Serbia, South Korea, Switzerland, Tunisia, Turkey, USA, Ukraine, fYRoM European Enterprise Network And then some

5. — LinkedIn (for me) is a great way of keeping in touch — Not just a business card store — Say “Hi” to people — Do articles etc.. — But who has the time — Get your photo right — Remind me how I know you — Facebook ? Personal Connections

6. Think about how to acquire names.. opt out How Often.. Great Content metrics Keep a mailing list

7. — Business card database — And more — Main problem is getting people to fill them in. — Metrics CRM Customer Relationship Manager

8. — Think hard which ones to attend — Better to have a few and be regular than dash to many — Think about running your own — Format Network Meetings

9. — Have PDF and Hard copy of — Your institute, department — Innovation spec sheets / licence, technology, investment opportunities — Success Stories Standard Marketing Materials

11. 30 Second Pitch The “Elevator” pitch

12. Grab Attention Filter Inform Action Contact Details In short It is a simple recipie

13. Don’t waste time telling me your name – I am not listening to you I have heard a few people before you and I want to check my Facebook on my phone…. So, use a question: Why do 80% of companies fail within 2 years, and are you the 20% ? Grab Attention You need to wake them up

14. You have my attention, but I only want the select few to listen. If they know they are the group, they will listen more Help them understand why they need to listen So, If you are a high tech company, incubation is key Filter To make the chosen few pay attention

15. Now tell them how you help them, why you are important So… Because, out of all companies that are in incubation, over 80% are still alive after two years. Inform It keeps the attention going

16. You need to tell them what they need to do next. Make it easy to understand So.. You need to speak to me to see if we can take your company through incubation Action The call to arms…

17. Only at the end, tell people who you are. If the right 1% is listening, then if only they remember you, 100% of the correct people know you You are not TV stars So.. My name is Ian Tracey & I look forward to talking to you Contact Details

18. Why do 80% of companies fail within 2 years, and are you the 20% ? If you are a high tech company, incubation is key ! Why ? Because, out of all companies that are in incubation, over 80% are still alive after two years. You need to speak to me to see if we can take your company through incubation My name is Ian Tracey & I look forward to talking to you The Pitch

20. Italy Adam raised 2 million, without anything… How: He gave a show and went to the source of cash… Be Different

21. It’s a show about nothing - George Constaza

22. What will be the next big thing ? Nobody knows. We are all just speculating

23. No Idea, No Product. No Concept Just build the right team. The rest will follow

24. My Dream Team All experts. All + 35

25. $5M Run rate 3 years