1. Blooms Taxonomy of Learning, Course Objectives, Teaching Methods and Assessment Dr Wisal Ahmad Institute of Management Science, KUST

2. Evaluation Synthesis Analysis Application Comprehension Knowledge Creating Evaluating Analyzing Applying Understanding Remembering Blooms Taxonomy of Learning

3. Blooms Taxonomy Stage Course Objectives Teaching Methods and Assessment

4. Blooms Taxonomy, Course Objectives and Assessment at KUST Course: Readings in Strategic Brand Management Stage in Blooms Taxonomy: Post Graduate Course: Hence Analysis, Synthesis and Evaluation Course Objectives 1. To Analyze how the different brand management concepts are applied by Companies 2. To Compare and Contrast theories related to different aspects of Strategic Brand Management (e.g., Building / Managing / Measuring Equity of a Brand) Teaching Methods Active Vs Passive Learning, If Active Learning, Which Active Learning Teaching Methods (Project Based / Discussion based etc.) Course Objectives Setting Zone

5. Blooms Taxonomy, Course Objectives and Assessment COURSE OBJECTIVES Obj1: To Analyze (Analysis Stage) the different brand management concepts are applied by Companies TEACHING METHOD: We discussed articles which have covered the application of real brand management practices (e.g., Brand Association for Chocolate and then analyzed (Teacher-Students Discussion) how can such practices can be further improved. ASSESSMENT (Focusing on Students ANALYSIS skills) A scenario containing the brand management practices for a hypothetical brands in Three companies was given to students. Students were asked to Examine / Compare Which of the Companies is better managing its Brand Course Objectives Determine Appropriate Teaching Method Course Objectives and Teaching Method Determine Exam Assessment

6. COURSE OBJECTIVES Obj2: To Compare and Contrast (Evaluation and Creation STAGE) theories related to different aspects of Strategic Brand Management (e.g., Building / Managing / Measuring Equity of a Brand) TEACHING METHOD Students are sent research papers a week before to study for in the class discussion as to how can we disintegrate each theory, analyze it and then integrate the components of these different theories (To form a New One). ASSESSMENT Students were asked (In Exam) to write a review on a given concept of Brand Management concept such as Brand Equity and (If Possible) Show it by Linking the different concepts (From Different Theories)