1. SELECTING A TOPIC, ANALYZING YOUR AUDIENCE AND SETTING & DETERMINING YOUR SPEECH GOAL

2. SELECTING A TOPIC FROM A SUBJECT AREA
1. Identify possible subjects.
a. Subjects that are important to
speaker.
b. Subjects that the speaker knows
something about.

3. 2. ANALYZING THE AUDIENCE AND
SETTING
a. Includes demographic data
b. Audience analysis allows speaker
to predict audience’s interest in
knowledge of and attitudes toward
him and his topic.

4. c. Profiling an audience - gain data about
age,education, gender, occupation, income,
culture, geographical uniqueness and group
affiliation.

5. How to analyze?
- questionnaire
- interview
- make intelligent guesses

6. The analysis will predict:- a. how interested the audience
is in your topic.
b. whether audience has
sufficient background of
topic.

7. c. audience’s attitude toward you as
speaker i.e.
Are you an expert in the topic?
Are you trustworthy?
Do you have an engaging personality?

8. d. audience’s attitude toward
your topic.

9. Considering the setting provides a speaker with guidelines for both meeting audience expectations and determining the tone of the speech

10. 1. How large will the audience be?
When will the speech be given?
3. Where in the program does the speech occur?
4. What is the time limit?
What are the expectations?
Where?
7. What facilities are necessary?

11. WRITING THE SPEECH GOAL
1. Type of speech -general goal
2. Single statement that specifies
exact response speaker wants
from audience -specific goal